New York – Sept. 23, 2014 – Simulmedia, the pioneer in bringing audience targeting to television advertising, and Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced they have signed a development agreement to research “long tail” TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks to enable these networks to sell advertising based on reliable, qualified ratings systems.
이번 계약은 닐슨 피플 미터 패널과 5천만 명의 시청자를 대표하는 Simulmedia의 셋톱박스 시청 데이터가 포함된 1년 이상의 공동 연구의 결정체입니다. 양사는 현재 측정되지 않은 케이블 네트워크 TV 시청자를 위한 최초의 측정 솔루션을 함께 개발할 계획입니다.
“We are very excited to work with Nielsen again on research that we expect will eventually allow smaller networks to sell advertising using consistent and reliable audience measurement tools,” says Dave Morgan, Simulmedia’s CEO. “In our work, we have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers. This research will surface both the value of these networks and their audiences to brands, and the cost effectiveness of working with them to reach attractive consumers and achieve positive business outcomes.”
두 회사가 협력한 것은 이번이 두 번째입니다. 2013년 10월, Simulmedia는 TV 시청자 행동 인사이트를 강화하기 위해 닐슨과 라이선스 계약을 체결하여 닐슨 바이어 인사이트를 Simulmedia 오디언스 인사이트 데이터베이스에 통합했습니다. 닐슨 바이어 인사이트는 주로 소매, 여행, 디지털, 레스토랑, 엔터테인먼트, 금융 서비스, 통신, 할인점 및 주유소 카테고리에서 240억 건의 거래, 연간 2조 달러의 매출을 대표하는 익명의 패널리스트 구매 행동과 실제 TV 시청을 결합합니다.
“We’re committed to delivering solutions that drive business benefits for our clients. Big and small. Global and local. Across and within platforms,” said Steve Hasker, Nielsen’s President of Global Product Leadership. “This initiative with Simulmedia signifies an important Nielsen move to seek out innovation to bring meaningful insights to our clients and the industry. We look forward to continued collaboration with Simulmedia.”
닐슨 소개
Nielsen (www.nielsen.com) (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
시뮬미디어 소개
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
Contacts
Simulmedia: 조지 심슨; 203.521.0352; george@george.simpson.com 닐슨: 벤 빌링슬리; ben.billingsley@nielsen.com
