DG 고객은 단일 대시보드에서 비디오 캠페인 성과를 계획, 분석 및 조치할 수 있습니다.
연락처
DG: Dana Miller, 646-437-3737, dana.miller@mediamind.com
Nielsen: Julia Monti, 646-654-4412, julia.monti@nielsen.com
New York, NY – August 8, 2012 – Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders.
DG는 닐슨 온라인 캠페인 시청률(Nielsen Online Campaign RatingsTM) 및 닐슨 크로스 플랫폼 캠페인 시청률 지표, 전국 및 지역 TV 시청률, KeepingTrac 및 시그마의 캠페인 추적 데이터, 모니터플러스 광고 지출 정보, 넷뷰 온라인 시청률 데이터 등 닐슨의 데이터 및 지표를 DG의 전송 및 성과 데이터와 함께 DG와 미디어마인드 캠페인 관리 플랫폼에 통합할 계획입니다. 닐슨 서비스 가입자는 통합된 중앙 집중식 분석 플랫폼에서 TV와 온라인 전반의 동영상 광고 캠페인, 시청자 및 미디어 성과를 종합적으로 측정할 수 있게 됩니다. 고객은 데이터와 분석을 활용하여 향후 멀티스크린 광고 캠페인을 알리고, 실행하고, 최적화함으로써 DG 및 MediaMind 캠페인 관리 솔루션을 사용하여 잠재고객에게 가장 효과적으로 도달하고 참여를 유도할 수 있습니다.
“As the leading cross-channel commercial delivery and optimization platform, DG is an industry innovator and makes for a natural ally in our work toward meeting the industry’s need for accurate, extensive cross-channel advertising planning, measurement and reporting,” said Amit Seth, Executive Vice President, Global Media Products, Nielsen. “Incorporating Nielsen data into their management platform will improve the campaign management process—from planning to review—and enable marketers to make smarter decisions right out of the gate.”
“A close relationship between DG, the world’s leading ad delivery and optimization platform together with Nielsen, the world’s premier consumer insights provider, means advertisers will finally have access to a critical cross-platform campaign performance dashboard,” said Neil Nguyen, CEO, DG.
DG 소개
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company’s television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company’s online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit www.DGit.com.
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
