닐슨은 우리가 거주하고 사업을 영위하는 지역사회에 환원하는 데 전념하고 있습니다. 직원들이 지역사회에 환원할 수 있도록 매년 모든 Nielsen 직원에게 24시간의 자원봉사 시간을 제공합니다. 그리고 직원들은 이 시간을 연중 내내 자유롭게 단체 행사나 자신에게 의미 있는 개인 자원봉사에 사용할 수 있습니다.
Last year, Jake Comito, a Commercial Emerging Leader Associate (ELA) at Nielsen, was determined to find a way to help Houston after it was struck by Hurricane Harvey. While he could have simply made a donation and moved on, Jake knew that using his dedicated volunteering time would be a better way to make a meaningful impact. Working quickly, Jake forged a relationship between Nielsen Cares, our global volunteer program, and All Hands & Hearts – Smart Response (AHAH), a volunteer-driven disaster relief organization. He then successfully recruited 16 ELAs to travel to Houston, sleep in bunks and help the recovery efforts, dividing the group into two in order to spend back-to-back weeks providing aid.
With the positive feedback from that first trip, we decided to forge a year-long collaboration with AHAH to support additional group volunteer trips, as well as individual volunteering. One year after Houston, Jake and 19 other Nielsen associates volunteered again, this time in Puerto Rico, which was severely struck by Hurricane Maria in September 2017. From Nov. 12-16, 2018, the group traveled to Yabucoa, Puerto Rico, for a week of repairing homes, roofing and sanitizing.
During the week, the group together logged 800 volunteer hours and worked on at least five houses and a school affected by the hurricane, completing or contributing to a range of projects that included mold sanitation, critical roof repair and cementing. AHAH also gave the volunteers the opportunity to integrate themselves into the community, allowing them to better understand the impact they had on both the individual homeowners and the community at large.
허리케인 피해 복구 자원봉사를 위해 한 주를 보냈을 뿐만 아니라, 동료들은 푸에르토리코 복구 활동을 위한 기금도 모금했습니다.
자원봉사자 중 한 명인 파투 소우는 "전 세계에서 온 다른 자원봉사자들의 이타적인 모습에서 영감을 받았다"고 말했습니다. 또한 제이크는 올해의 경험이 "매우 귀중한 경험"이었으며, 자원봉사자들에게 도움이 필요한 지역사회를 돕고 "그 과정에서 평생의 기술을 개발할 수 있는 기회"를 제공했다고 말했습니다.
“When we heard about the experiences of the group that volunteered in Houston and saw the ongoing passion for this organization, extending the relationship with All Hands and Hearts – Smart Response seemed like an incredible way for Nielsen associates to engage with communities impacted by disasters, as well as connect with each other,” said Crystal Barnes, SVP of Global Responsibility & Sustainability at Nielsen. “We’re so excited to plan additional relief trips in 2019 and continue to build this relationship.”
Photo credit: Alicia Kidd Photography
