Insights | 07-11-2025
Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
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Insights | 23-09-2025
Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
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Insights | 01-07-2025
Measuring What Matters
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
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Insights | 05-02-2025
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
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Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 23-08-2024
Connecting the dots on climate change
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting…
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Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
