India Archives

Insights | 17-11-2025

India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…

Insights | 29-09-2020

Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital…

Insights | 26-09-2018

Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has…

Insights | 30-11-2017

The adoption of smartphones and the incidence of online financial transactions has always been high among…

Insights | 13-06-2017

Indian consumers of personal care products are increasingly showing a distinct leaning towards natural…

Insights | 08-03-2017

Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess…

Insights | 10-02-2017

As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and…

Insights | 22-03-2016

India’s literacy rate has seen significant improvement over the past decade. To better understand publishing…

Insights | 23-02-2016

Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of…

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