Insights | 20-11-2025
Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
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Insights | 17-11-2025
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
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Insights | 20-07-2023
How to scale your video content distribution strategy
Learn how to build a scalable, resilient video content distribution strategy with three tips that can help…
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Insights | 12-04-2022
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky,…
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Insights | 17-02-2022
Build trust to build trial: Trustworthy channels can help
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows…
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Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
