The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points.
Reaching your target audience has never been more complex. As viewers hop between TVs, smartphones and tablets, traditional advertising methods are struggling to keep up. This fragmented viewing behavior is forcing a rethink of how we measure and engage with audiences.
Fox is tackling this challenge head-on, developing new strategies that promise to reshape how we connect with viewers. Nielsen’s holistic measurement is central to this shift, offering unified and actionable insights into cross-platform audience behavior.
The industry is quickly adapting, moving beyond basic demographics to more sophisticated targeting. How do advertisers realize the potential of advanced audience targeting? What role does Nielsen’s big data and panel approach play in measurement? How is identity being leveraged for more precise targeting? Watch the video to learn how Fox and Nielsen are advancing TV advertising with improved audience targeting and cross-platform measurement across linear TV and streaming.
Learn more about Nielsen’s Advanced Audience solutions, and download Nielsen’s On-Target Report to discover how our advanced audience tools can help you unlock the media habits of different segments.
