Nielsen Video Series – Episode 1: Digital Audience Measurement From 10’000 FT
During a digitally disruptive time, we asked Monique Perry, Managing Director, Pacific some of the burning questions the market has been asking about digital audience measurement and how the industry changes are impacting it, such as:
- What is digital audience measurement?
- What value does it create?
- How important is digital audience measurement?
- What makes digital audience measurement hard?
- What are the industry trends and changes that are impacting audience measurement?
