While the COVID-19 pandemic is a global health crisis, there is no denying the widespread economic impact that it’s having globally. The almost immediate economic impact has left many consumers—and businesses—facing unexpected challenges, all of which will shape the way they spend and save in the months ahead.
질문과 우려가 증가함에 따라 호주인들은 상황을 주의 깊게 모니터링하고, 시시각각 변하는 상황과 정부의 대응에 대한 정보를 얻고, 자신의 재정을 관리하기 위해 비즈니스 뉴스와 정보 콘텐츠는 물론 개인 금융 정보를 접하는 데 온라인에서 훨씬 더 많은 시간을 보내고 있습니다.
2020년 3월 중순에 금융 뉴스 및 정보에 대한 참여도가 처음 급증했으며, 이러한 증가세는 패닉 구매에 대한 뉴스와 주요 슈퍼마켓 체인이 구매 한도 및 노인 대상 거래 시간 지정과 같은 전략을 통해 이를 억제하려는 대응으로 인해 주도되었습니다. 이러한 초기 급등 이후 유가 하락, 불규칙한 주가, 일자리 지킴이 및 기타 정부 부양책 발표, 큰 영향을 받은 비즈니스의 연장, 여행, 소매업 및 접객업 재개에 대한 논쟁 등의 뉴스가 뉴스를 지배했습니다.
Nielsen Digital Content Ratings data reveals that since the federal government first announced stage 1 restrictions on March 23, 2020, Australians spent almost 500,000 hours per week reading financial news and information content online, a 43%1 increase when compared with the same period in 2019 and a 36%2 increase compared with the 12 weeks leading up to the announcement.
Gen Z and Millennials have recorded the highest total time spent on consuming financial news and information across business and personal finance since stage 1 restrictions were first announced. These age groups are most worried about their future, as 13.6% of Australian 15-24 years-olds are unemployed (Australian Bureau of Statistics), and/or they are not eligible to receive government’s subsidies. According to Nielsen Digital Content Ratings data, Australians aged 18-24 are spending 59%2 more time engaging with finance content, and Australians aged 25-34 have seen a 47%2 increase during the same period.
The circumstances surrounding COVID-19 and the new homebody economy has had a profound impact on some of the country’s most iconic and blue chip companies, changing the way that they do business, decreased as well as increased demand, and for many a temporary closure of operations. The effect on these companies is not only felt by their employees, but also on the superannuation and personal investment portfolios of millions of Australians. Australians have increased the time spent specifically on business news content by 38%2
2020년 3월, ASX200은 4년 만에 최저치를 기록했지만, 4월부터 6월 분기까지 회복세를 보이며 가격과 거래량이 크게 상승했습니다.
This sentiment is also echoed in the amount of time spent by Australians aged 18+ engaging with online trading content and tools. Whether they are carefully monitoring their existing portfolio, getting a grasp of the market, looking for investment opportunities or snapping up bargain stocks, Australians spent 69%3 more time engaging with online trading content for the Q2 period when compared with the same period in 2019.
The recent drops in share prices have heavily impacted Australian pre-retirees and their future comfort is implicit with the state of the stock market. The decisions that Australians aged 55-64 make today can largely determine the frugality of their retirement. This is evident in the amount of time those aged 55-64 spent engaging with online trading content and tools and during the April-June 2020 quarter. Whether they are carefully managing their portfolios, monitoring the situation or using the opportunity to buy bargain priced stocks, people aged 55-64 spent 84% more time engaged with online trading content and tools during this period.
코로나19의 경제적, 재정적 영향이 진화함에 따라 그 영향은 호주인, 특히 젊은 세대에 따라 다양한 방식으로 계속 느껴질 것입니다.
젊은 소비자들이 재정적으로 가장 큰 영향을 받겠지만, 모든 연령대의 호주인들은 온라인에서 비즈니스 및 금융 뉴스, 개인 금융 및 투자 콘텐츠에 계속 의존할 것이며, 젊은 세대는 스스로를 교육하는 데 더 많은 관심을 보일 것이고, 노년층은 재정 관리와 미래 계획에 더 집중할 것입니다.
출처
- Source: Nielsen Digital Content Ratings, Weekly, WC 23/03/20 – WC 27/07/20 vs. WC 25/03/19 – WC 29/07/19, Finance News & Information Sub-Category, People 2+, Digital (C/M), Total Time Spent, Text
- Source: Nielsen Digital Content Ratings, Weekly, WC 23/03/20 – WC 27/07/20 vs. WC 30/12/20 – WC 16/03/20, Finance News & Information Sub-Category, People 2+, Digital (C/M), Total Time Spent, Text.
- Source: Nielsen Digital Content Ratings, Weekly WC 23/03/20 -26/07/20 vs. WC 30/12/19 – 22/03/20, Finance News & Information Sub-Category Business and Finance Sites, People 2+, Digital (C/M), Total Time Spent, Text.
- Source: Nielsen Digital Content Ratings, Monthly Total, April – June 2019 and April – June 2020, P18+, Digital C/M, Text, Online Trading Subcategory includes all entities measured in all periods, Total Time Spent.
