From watching a young NFL quarterback becoming the first player to throw for over 3,000 yards in his first 10 games, to tuning into the Alabama Crimson Tide as they pursued their fifth NCAA football title in eight years, to witnessing King James taking his talents to Tinseltown, many exciting fall sports events drew viewers to the TV set this fall. And wait…let’s not forget the Boston Red Sox winning the MLB World Series for the fourth time since breaking “The Curse of the Bambino.” The fall season offers sports fans many reasons to grab their sweaters and head out the door to meet-up with friends and family to watch a game on the big screen.
To better understand how people watch fall sports away from their homes, Nielsen recently fielded surveys (one for the general population and one for the Hispanic population) of out-of-home (OOH) viewing among sports adults 18-plus to MLB World Series, MLS, NBA, NCAA Football and NFL programming. The surveys examined the OOH viewing preferences of these fall sports fans and offer actionable insights into brand engagement, co-viewing, location tuning and the overall profiles of these viewers.
시청자가 화면에서 어떤 행동을 취했는지 파악하는 것 외에도 시청자의 광고에 대한 관심도, 구매 의도, 소셜 미디어에서 광고 브랜드에 대해 이야기하려는 의도를 파악할 수 있습니다.
폭포수 스포츠 관람을 위한 핫스팟 OOH
