Radio specializes in amplifying advertising campaigns because radio primarily reaches consumers during the day when they are on the go and close to the place of purchase. This is a powerful argument, especially when you consider the impact of a “captured” audience in a car where most of the radio listening outside the home takes place.
즉, 라디오는 이동 중에도 많은 미국인에게 지속적으로 도달할 수 있어 광고주에게 적시에 적절한 오디언스에게 적절한 메시지를 전달할 수 있는 기능을 제공합니다.
Welcome to the 2019 Audio Today Report – our snapshot of the listening landscape in the US market and the role that radio plays in it. The report sheds light on basic insights about the American radio consumer, which the major national brands have rediscovered in recent years, and also gives you new insights into the purchasing power of both the podcast audience and the owners of smart speakers.
이 보고서는 미국 시장에 적용됩니다.
