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흑인의 영향력: 흑인 문화와 정체성이 시장을 주도하는 방법
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
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기사Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
미디어6mins read
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기사Need to know: What is a Designated Market Area (DMA®), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV 및 스트리밍5분 읽기
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Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
스포츠 및 게임3mins read
Featured reports
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ReportBlind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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ReportGetting ahead during retail’s peak advertising season
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
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ReportMarketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
마케팅 성과2mins read
