할로윈이 다가오면서 호러 팬들은 스크린을 통해 공포를 즐기고 있습니다. 다른 명절 전통과 마찬가지로 네트워크와 스트리밍 플랫폼에서는 10월 내내 AMC의 FearFest, Hulu의 Huluween과 같은 공포 영화 라인업을 선보이며 시청자를 유혹합니다. 이제 스트리밍할 수 있는 공포 영화 라이브러리가 풍부하고 박스오피스에서 작은 스크린까지 상영 기간이 짧아지면서 미국 시청자들은 극장에서 개봉하는 해에 최신 공포 영화를 집에서 미리 맛볼 수 있습니다.
10월 시청률에서 호러가 (소폭) 상승세를 보였습니다.
With the help of Gracenote’s genre data, we took a look at linear and streaming movie viewing over the past four Octobers to see what percentage of total watch time horror films contributed. We found a small but notable increase over time, with a bump of nearly one full percentage point between October 2023 and 2024. This reflects an ever-widening array of options for viewers.
호러 팬이 좋아하는 인기 작품
Getting into the individual horror titles, we’d be remiss not to mention the persistent presence of the franchise named after the very holiday being celebrated: Halloween. Whether it is the 1978 original or the more recent reboot films, the Halloween series and its villain Michael Myers are certainly viewer favorites. One of the films in this franchise has nearly always been the most-viewed horror movie on linear TV in October, even if it doesn’t make the combined linear and streaming top 10.
October 2022 marked a notable shift toward streaming exclusive titles, with Halloween Ends (Peacock), The Curse of Bridge Hollow (Netflix), Mr. Harrigan’s Phone (Netflix), and Hellraiser (Hulu) taking the top four slots. The following year, Disney’s Haunted Mansion, which had just come off of a summer box office run, dominated the rankings. The feature’s strong performance demonstrated that more comedic, family-friendly titles had equal appeal as true horror films.
In October 2024, no individual title reached the same heights as the prior year, which is a testament to how viewing was more evenly distributed across films. Still, streaming exclusives occupied the top two slots again—Don’t Move (Netflix) and Salem’s Lot (HBO Max).
인구 통계별 인기 공포 영화
그렇다면 다양한 인구통계학적 특성이 가장 많이 본 영화 순위에 어떤 영향을 미쳤을까요? 다양한 그룹 간에는 약간의 차이가 있지만, 같은 제목의 영화가 시청률 전반에 걸쳐 공감을 불러일으키는 경우가 많습니다. 공포는 겉으로 보기에는 틈새 장르처럼 보일 수 있지만, 인구통계학적 데이터를 종합해 보면 이 시기에는 시청자를 통합하는 역할을 하는 것으로 나타났습니다.
2025년 호러 트렌드
Let’s close with a look at which scary features are resonating with horror fans so far this year. Across the first week of October, viewers are connecting with a healthy mix of new and nostalgic horror titles, and they’re utilizing both linear and streaming channels to do so. Fresh off a summer box office run, M3gan 2.0 (Peacock) takes the top slot, but is followed closely by 1996’s Scream, which is available on both linear and streaming channels. Digital broadcast networks have gotten in on the action this year as well; Comet is on the board with 1962 classic Whatever Happened to Baby Jane?, while Bounce helped push The Intruder into the top 10.
All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year. This is great news for fans of the genre, giving them more options, both new and old, to enjoy even more spooky thrills and jumpscares from the comfort of home.
더 많은 TV 트렌드에 대한 최신 정보
Stay connected with our 상위 10위, tracking the most-watched titles in streaming, linear TV, and more. Interested in deeper insights? Check out our TV and Streaming audience measurement solutions.
