Case Study: Optimizing Sensitive Communication

Sensitive topics like child abuse are very important, yet they’re sometimes the most difficult to publicize effectively. Instituto Liberta, a Brazilian non-profit organization, put forth an ad campaign with the intent to raise awareness and report instances of child sexual exploitation. Nielsen Consumer Neuroscience provided insights that helped Liberta present the sensitive content in a way that strengthened the message that there should be no confusion when it comes to reporting child abuse.