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Sponsorship Media Value Benchmarking Report

Sponsorship Media Value Benchmarking Report

The Sponsorship Media Value Benchmarking Report provides key insights into the top assets and sponsor media value across major sports leagues in the United States.  Our blend of cutting-edge AI technology and expert human analysts track millions of hours of content and combine brand exposure data, audience metrics and media rates to give a monetary value to brand exposure.

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Bundle and Save: Get both the U.S. Sponsorship Media Valuation Report and the U.S. Fan Insights Report for only $899.

Report details:

  • Data included: Duration and Quality Index(QI) Media Value for brand exposures appearing in TV broadcasts of live games. 
  • Leagues and seasons covered: NFL (2024-2025 season), NBA (2024-2025 season), MLB (2024 season), NHL (2024-2025 season), WNBA (2024 season), NWSL (2024 season), NASCAR (2024 season), and PGA Tour (2024 season, US values only).  
  • QI media value methodology: Uses cutting-edge AI technology to capture brand exposure metrics, applies Nielsen’s proprietary QI Score to weight and discount exposures, and combines audience data and advertising rates to calculate QI Media Value. 
  • Exclusions: Non-sponsor exposures, such as sports properties’ logos or broadcast partners, and apparel manufacturer exposures were removed from the analysis.  

How can you use this information?

Rights Holders:

  • Assess how your sponsorship assets and their associated values stack up against the leaders in the sports sponsorship industry.
  • Use the insights to identify opportunities to improve your offerings and sponsorship packages by understanding what top-performing properties are doing to grow sponsor media value.
  • Use the data to better position your assets and demonstrate their competitive value to potential sponsors.

Brands:

  • Compare the value you’re receiving from your current sponsorships against the industry leaders.
  • Use industry benchmarks to prove that your sponsorship investments are generating value that is on par with, or better than, what other brands are achieving.

Agencies:

  • Leverage industry benchmarks to provide data-backed recommendations to both rights holder and brand clients.
  • Use the report to develop more compelling proposals for your clients by showing how their assets or potential partnerships compare to industry leaders.  
  • Identify new opportunities: Spot emerging trends for your clients by analyzing the Media Valuation of top-performing sports.

Applicable use cases: Sports properties (leagues and teams), corporate brands and sponsors, and sports marketing agencies rely on this report to make data-driven decisions and maximize the value of their sports sponsorship investments.   

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