インサイト
-
-
Insights | 30-10-2025
ハッピーハロウィンこの不気味な季節のホラー映画テレビのトレンド
この10月、テレビではかつてないほどホラーが盛り上がっている。このハロウィーン・シーズン、ファンはどの映画を待ち望んでいるのだろうか?
-
Insights | 21-05-2025
Connected TV is transforming advertising
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
-
Insights | 15-05-2025
Five trends to watch going into the 2025 Upfronts
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
-
Insights | 18-03-2025
Need to know: What is a Designated Market Area (DMA®), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
-
Insights | 05-02-2025
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
-
Insights | 04-02-2025
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
-
Insights | 24-01-2025
The Nielsen ARTEY Awards: 2024 Streaming Unwrapped
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
-
Insights | 05-08-2024
Trend spotlight: What The Gauge shows us about media convergence
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…









