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Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
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Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with…
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Leveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
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Tackling media fragmentation with a hybrid data approach
Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s…
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Overcoming outcomes challenges for brands
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure…
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The crucial role audio plays in marketing strategies
Bob Pittman on the role audio plays in marketing strategies
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Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
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For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s…
