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Consumer & Media View

Consumer & Media View Overview

Panoramica

Ricerca sui consumatori "sempre attiva" per rafforzare il vostro business

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and marketing goals.

Nielsen Consumer & Media View is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.

Consumer & Media View provides an invaluable resource for identifying priority audiences to inform the planning, buying, or selling of advertising media, to inform business and consumer strategies, and to build a comprehensive market/category landscape view.

Caratteristiche

Capire il proprio pubblico

Approfondimenti avanzati sul pubblico

Caratterizzare i consumatori in base a dati demografici, abitudini di vita, atteggiamenti, intenzioni di acquisto e modelli di consumo dei media.

Intenzione di acquisto

Analizzate il vostro pubblico chiave in termini di possesso del prodotto, intenzione di acquisto e propensione al cambiamento.

Scoprite cosa spinge il consumatore

Acquisire una comprensione approfondita del motivo per cui i consumatori acquistano determinati prodotti, consumano specifici media, i loro interessi, le loro attivitĂ  e i loro atteggiamenti in diverse categorie.

Brand & product planning

Unlock an unrivalled understanding of your market – category, product and customer penetration, product share, wallet share, and market dominance.

Use cases

Strumenti potenti fatti per voi

Proprietari di media

Monetise your audiences by unlocking invaluable insights to understand your audience on a deeper level. Consumer & Media View also provides you with insight into consumer’s changing media consumption behaviours to underpin sales prospecting, marketing content and responding to briefs.

Inserzionisti

Gain a competitive edge by understanding evolving consumer trends and behaviours. Categorise your current and prospective customers accurately, and identify priority  segments for growth. Stay ahead of the curve by shaping winning consumer strategies and solving business challenges, and accessing comprehensive market overviews to make data-driven decisions.

Agenzie

Boost the effectiveness of your media channel planning and strategy development with powerful insights across detailed media consumption behaviour, product ownership and intention to buy. Ensure your message resonates with key audiences by delving into a wealth of attitudinal and lifestyle behaviours to guide communication tone and manner.

Organismi sportivi*

*Disponibile in Australia e Nuova Zelanda

Collegare gli insight sul coinvolgimento dei fan sportivi con i dati caratteristici dei settori della vendita al dettaglio, dei media e dello sport per comprendere le potenziali partnership di marca e le opportunitĂ  di sponsorizzazione.

Copertura

Una copertura ineguagliabile per tutte le vostre esigenze di ricerca sui consumatori

*Nota: in Nuova Zelanda il prodotto si chiama Consumer Media Insights.