Pada hari Kamis, 21 Juni, lebih dari 24.000 karyawan Nielsen dari 91 negara menjadi sukarelawan di lebih dari 1.450 acara untuk berpartisipasi dalam acara tahunan Nielsen Global Impact Day (NGID) yang ketujuh. NGID adalah hari pelayanan tahunan kami di mana kami mendorong rekan-rekan kami di seluruh dunia untuk menyumbangkan waktu, keterampilan, dan keahlian mereka untuk memberi manfaat bagi komunitas mereka.
โAll Nielsen associates have 24 hours of dedicated volunteer time annually, and Nielsen Global Impact Day is one of many ways they can volunteer. NGID compliments the individual actions of our associates throughout the year and is a fantastic way for us to get involved and engage in our communities as a collective Nielsen family,โ said Crystal Barnes, senior vice president of Global Responsibility and Sustainability at Nielsen.
Kegiatan sukarela NGID terjadi melalui koordinasi oleh para pemimpin lokal di seluruh dunia yang mengangkat tangan mereka untuk bekerja sama dengan organisasi nirlaba lokal dan menciptakan kegiatan yang memungkinkan dan memberdayakan rekan-rekan mereka untuk membuat perbedaan.
Bolivar Verbel, one of this yearโs global NGID7 co-leaders based in Poland and Lead Business Process Improvement Partner, reflected, โThe experience of co-leading NGID globally this year and the opportunity to use my professional skills to help our communities are simply priceless. NGID shows us how volunteering is embedded in our Nielsen way. Seeing the mobilization of thousands of associates, creativity and coordination in each country, commitment of managers, and events all over the world is just exciting!”
โNGID means energy, positivity, hope and dreams,โ said Marรญa Inรฉs Sรกnchez, NGID7 global co-leader in Argentina and Operations Execution Project Leader. โBeing able to dedicate part of my work day to such a noble cause makes me very happy. It enriches me as a person, it allows me to meet Nielsen associates with a huge heart and gives me hope that the world can be better every day.โ
This commitment to volunteering is shared across Nielsen at all levels. A snapshot of our colleagues in action this year include:
- Delapan anggota Komite Eksekutif global Nielsen menjadi sukarelawan bersama di Habitat for Humanity di Coastal Fairfield County di Connecticut, mengerjakan tugas-tugas untuk membantu membangun rumah yang terjangkau bagi keluarga setempat.
- Ketika gunung berapi mematikan melanda Guatemala pada awal Juni lalu, tim Nielsen Peduli di Amerika Tengah segera mengalihkan upaya perencanaan NGID mereka untuk mengumpulkan dana, makanan, dan barang-barang perawatan pribadi untuk diberikan kepada masyarakat Guatemala yang membutuhkan.
- Across the U.S., more than 1,600 Field Operations team membersโwho are spread out across the country recruiting homes for Nielsenโs panelistsโconnected with each other for 75+ events and 6,600 collective volunteer hours.
NGID hours will count toward Nielsenโs five-year 300,000-hour volunteer goal. Beyond NGID, the Nielsen Cares volunteer program mobilizes our data, expertise and associates throughout the year to positively impact the communities where live and work around the world. These efforts include a $10 million commitment each year to pro bono, in-kind, and skills-based volunteering projects.
For more information on our Nielsen Cares program, progress on our 5-year goals, and other ways that Nielsen gives back, check out the Our World section of the new Nielsen Global Responsibility Report.









