Dinamika Distribusi

Ikhtisar

Mengidentifikasi konten yang paling menarik bagi audiens

Assessing audience engagement requires a variety of metrics. Whether they’re watching content on streaming platforms or broadcast TV,  Gracenote Distribution Dynamics provides a comprehensive overview of how viewers are consuming your content.

Gracenote Distribution Dynamics, part of Gracenote’s Content Analytics suite of offerings, provides insights on how audiences engage with specific content. Content creators and distributors can identify which content is most engaging with viewers with innovative metrics like Bingeability and Loyalty. Enable a nuanced understanding of how audiences are reacting to successful content to inform content investment and licensing decisions.

Gracenote Distribution Dynamics mengukur tiga karakteristik utama:

• Bingeability: the average number of episodes watched per day.
• Loyalty: the likelihood of viewers sticking with a program using time spent watching relative to other content.
• Program similarity: identifies related content based on thematic characteristics, viewing audiences and historical performance.

Kasus penggunaan

Data distribusi terperinci untuk pengiklan, agensi, penerbit, dan platform iklan

Pembuat konten

Temukan apa yang membuat audiens terlibat-dan apa yang membuat mereka setia pada konten favorit mereka.

Menjawab pertanyaan-pertanyaan kritis seperti:

• Which content are viewers binging?
• What kind of content should I create to be a hit with specific audiences?
• What other content is similar to hit content based on themes, audiences and performance?

Distributor konten

Optimalkan manajemen batu tulis dengan memahami kesesuaian konten untuk tujuan tertentu, sekaligus mempromosikan konten yang sesuai dengan audiens tertentu.

Menjawab pertanyaan-pertanyaan kritis seperti:

• What types of content are sticky with my audience?
• How can specific content help maximize viewership?
• Which content is better suited for viewer retention versus acquisition?