Ikhtisar
Discover the who, when and what of today’s streaming audiences
As streaming media consumption continues to evolve and the number of ways to access video multiplies, it’s more important than ever to understand the content driving your audience’s viewership. Publishers, platforms and studios alike need a clear understanding of consumer streaming preferences to make the business decisions necessary for programming, content distribution and ad strategies.
We’re here to help. Nielsen Streaming Content Ratings uses people-powered panels and proprietary metering technology to attribute program viewership through linear TV and connected devices.
By fusing the who, where and what of today’s streaming audiences, we’re able to provide syndicated measurement for programs and episodes viewed through the top streaming platforms. With this intelligence, customers can develop comprehensive audience profiles for their businesses, and for their competitors’ businesses, to stand out in the crowded streaming ecosystem.
Fitur
Memahami preferensi streaming dan mengoptimalkan pengalaman konten video
Demografi pemirsa
Dapatkan wawasan berharga tentang program streaming mana yang dilihat oleh target demografi Anda.
Lintas platform
Ketahui siapa yang melihat konten Anda di TV linear, video-on-demand, dan platform streaming.
Data yang sedang tren
Pahami bagaimana tren program streaming Anda selama seminggu, sebulan, setahun, atau total penerbangan.
Tampilan kompetitif
Temukan jumlah pemirsa yang dijangkau program streaming Anda dibandingkan dengan pesaing Anda.
Kasus penggunaan
Pengukuran streaming untuk pengiklan, agensi, penerbit, dan platform iklan
Pembeli media
Kembangkan profil pemirsa yang komprehensif untuk menampilkan merek Anda dalam ekosistem streaming yang ramai.
Menjawab pertanyaan-pertanyaan kritis seperti:
• What are the best platforms to distribute my ads?
• Which programs are reaching my target audience?
• How can my brand integrate into the streaming ecosystem?
Media sellers
Temukan preferensi streaming konsumen untuk menginformasikan pemrograman, distribusi konten, dan strategi iklan Anda.
Menjawab pertanyaan-pertanyaan kritis seperti:
• What are the best platforms to distribute my content?
• How can I convince advertisers to invest in my platform?
• Where can I reach non-streamers to promote my platform?
Let’s discuss your business needs
