Login Klien

lang selector
Contact Us

Consumer & Media View

Consumer & Media View Overview

Ikhtisar

Riset konsumen yang 'selalu aktif' yang dibangun untuk memperkuat bisnis Anda

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and marketing goals.

Nielsen Consumer & Media View is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.

Consumer & Media View provides an invaluable resource for identifying priority audiences to inform the planning, buying, or selling of advertising media, to inform business and consumer strategies, and to build a comprehensive market/category landscape view.

Fitur

Pahami audiens Anda

Wawasan audiens tingkat lanjut

Mengkarakterisasi konsumen berdasarkan demografi, kebiasaan gaya hidup, sikap, niat pembelian, dan pola konsumsi media.

Niat pembelian

Analisis audiens utama Anda dalam hal kepemilikan produk, niat untuk membeli, dan kecenderungan untuk beralih.

Temukan apa yang mendorong konsumen

Dapatkan pemahaman mendalam tentang mengapa konsumen membeli produk tertentu, mengonsumsi media tertentu, minat dan aktivitas serta sikap mereka di berbagai kategori

Brand & product planning

Unlock an unrivalled understanding of your market – category, product and customer penetration, product share, wallet share, and market dominance.

Kasus penggunaan

Alat canggih yang dibuat untuk Anda

Pemilik media

Monetise your audiences by unlocking invaluable insights to understand your audience on a deeper level. Consumer & Media View also provides you with insight into consumer’s changing media consumption behaviours to underpin sales prospecting, marketing content and responding to briefs.

Pengiklan

Gain a competitive edge by understanding evolving consumer trends and behaviours. Categorise your current and prospective customers accurately, and identify priority  segments for growth. Stay ahead of the curve by shaping winning consumer strategies and solving business challenges, and accessing comprehensive market overviews to make data-driven decisions.

Badan-badan

Boost the effectiveness of your media channel planning and strategy development with powerful insights across detailed media consumption behaviour, product ownership and intention to buy. Ensure your message resonates with key audiences by delving into a wealth of attitudinal and lifestyle behaviours to guide communication tone and manner.

Badan-badan olahraga*.

*Tersedia di Australia dan Selandia Baru

Hubungkan wawasan keterlibatan penggemar olahraga dengan data karakteristik di seluruh industri ritel, media, dan olahraga untuk memahami potensi kemitraan merek dan peluang sponsorship.

Cakupan

Cakupan yang tak tertandingi untuk semua kebutuhan riset konsumen Anda

*Catatan: Produk ini disebut Consumer Media Insights di Selandia Baru.