Laporan > Laporan Olahraga > U.S. Sports Fan Insights Report 

Laporan Wawasan Penggemar Olahraga AS 

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan Insights Report provides national-level sports fan data to quantify fanbases, inform marketing strategies and make confident sponsorship investment decisions.

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Bundle and Save: Get both the U.S. Sponsorship Media Valuation Report and the U.S. Fan Insights Report for only $899.

Rincian laporan:

  • League driven dataset: U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour. 
  • Demographics included: Age, Gender, Ethnicity, Region, Education, Marital Status and Kids in Household.  
  • Coverage: U.S. Only.  
  • Sample size: N=17.750
  • Time period: January – May 2025.  
  • Format: .pdf

Bagaimana Anda dapat menggunakan informasi ini?

  • Mengukur dan mendefinisikan basis penggemar untuk memahami perilaku dan preferensi guna mengembangkan audiens Anda 
  • Maksimalkan laba atas investasi sponsorship Anda dengan menghubungkan merek Anda dengan audiens yang tepat.
  • Kembangkan konten berbasis data dan strategi aktivasi yang sesuai dengan para penggemar.

Applicable use cases: Brands, agencies, media entities and sports properties rely on Nielsen Fan Insights to understand, grow and connect with fans in the competitive sports landscape.  

Apakah Anda ingin mendapatkan akses ke lebih banyak data?