Penjualan kabel melonjak 9% didorong oleh popularitas playoff sepak bola perguruan tinggi dan berita terkini, sementara NFL menyajikan 15 siaran televisi teratas.
ESPN (+86%) dan FOX News Channel (+17%) bersama-sama mewakili 21% dari penonton kabel pada bulan Januari.
Program 'High Potential' dan 'ABC World News Tonight' dari ABC memimpin program drama dan berita siaran.
‘Stranger Things’ Kembali Memimpin Program Streaming dengan 15,4 Miliar Menit Penayangan pada Januari
NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Overall viewing was up 3.7% over December, fueled by a 9% monthly increase in cable viewership, in combination with high-stakes sports, returning broadcast dramas and colder winter temperatures that kept audiences indoors.
Kabel mencatat peningkatan penonton bulanan terbesar di The Gauge Januari dan mewakili 21,2% dari total penonton TV (+1,0 poin). Penonton olahraga kabel melonjak 49% dibandingkan Desember, didorong oleh liputan ESPN tentang College Football Playoffs, yang mencakup babak perempat final, semifinal, dan final. ESPN sendiri mengalami peningkatan penonton bulanan sebesar 82%. Sementara itu, saluran berita kabel mendapat manfaat dari siklus berita yang aktif pada Januari dan naik 13% dibandingkan Desember, didorong oleh peningkatan penonton sebesar 17% untuk FOX News Channel, ditambah peningkatan 29% untuk CNN. Secara menonjol, ESPN dan FOX News Channel masing-masing mewakili 2,2% dari total penggunaan TV pada Januari, dan bersama-sama, kedua jaringan tersebut menyumbang 21% dari penonton kabel pada bulan ini.
Sports remained the anchor for broadcast viewership in January as football continued to dominate the category. NFL games accounted for the top 15 broadcast telecasts, and the sports genre represented the largest share of the category’s viewership (30%). Broadcast dramas were also on the rise (up 24% vs. December), and High Potential on ABC emerged as the most-watched drama program of the month. Similar to cable, the busy news cycle boosted broadcast news viewing by 10% compared to last month, led by ABC World News Tonight. Overall, broadcast viewership was up 4.2% versus December and represented 21.5% of TV.
Following record viewing levels in December, streaming proved its resilience in January. Time spent streaming increased 2.7% month-over-month and the category continued to represent the lion’s share of TV usage with 47.0%. Across the category:
- Netflix mirrored the resilience of streaming following its best monthly performance to date. The platform achieved a steady 1% viewing increase (8.8% of TV) versus December, and owned the top streaming program for a second consecutive month, as Stranger Things tallied 15.4 billion viewing minutes in January.
- Peacock viewership was up 10% in January, bringing the streamer to 1.8% of TV. Peacock’s monthly uptick was driven primarily by the new season of its original series Para Pengkhianat, and by audiences watching simulcasts of NFL games carried on NBC. This cross-platform amplification was most noticeable on Sunday, January 18 during NBC’s broadcast of the NFL Divisional Playoff matchup between the L.A. Rams and Chicago Bears, which fueled a 78% boost in viewership over its monthly average.
- Di platform streaming gratis yang didukung iklan, Tubi dan The Roku Channel masing-masing mencatatkan kenaikan bulanan. Tubi naik 6% dibandingkan Desember untuk mencapai 2,1% pangsa pasar TV, sementara Roku Channel meningkat 5% untuk mempertahankan pangsa pasar TV terbaik di platformnya sebesar 3,0% untuk bulan kedua berturut-turut.
Interval Januari 2026 berlangsung selama empat minggu, mulai dari 29 Desember 2025 hingga 25 Januari 2026. Laporan Nielsen mengikuti kalender siaran, dengan interval mingguan dimulai pada hari Senin.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
