Disney mengalami peningkatan terbesar di platform multiplatform berkat sepak bola dan Frosty.
TBS dan TNT keduanya naik lebih dari 20% berkat siaran sepak bola perguruan tinggi dan film-film liburan.
Amazon naik +12% dan Netflix naik +10% berkat NFL dan konten asli.
Hallmark Channel menduduki lima slot teratas film kabel pada bulan Desember.
NEW YORK - January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership during the peak holiday season. Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon all saw notable gains for the month.
Disney captured the highest multiplatform increase and maintained the No.2 position, up 4% in overall viewing to add 0.2 share points for a total share of 10.7%. This growth was fueled by ESPN, which recorded a 30% viewership increase driven by Monday Night Football, the expanded College Football Playoffs schedule, and College Gameday. Simultaneously, Freeform successfully doubled its November viewing, driven by its robust programming of holiday films like Rudolph The Red-Nosed Reindeer dan Frosty The Snowman.
Warner Bros. Discovery also benefitted from success with its cable networks, with TBS and TNT up 23% and 24%, respectively. These gains were driven by College Football playoff coverage and holiday movie viewership, with Sebuah Cerita Natal leading the way for TBS. HBO Max also saw a 10% viewing increase, primarily driven by original series It: Welcome To Derry, alongside the continued popularity of The Big Bang Theory dan Teman-teman.
Leading the holiday movie genre’s success was The Hallmark Channel, which maintained strong momentum from November and secured the top 5 movie telecasts across cable distributors (in order): She’s Making A List, Single On The 25th, A Suite Holiday Romance, A Make Or Break Holiday dan Oy To The World.
As reported in Nielsen’s The Gauge December report, Christmas Day marked the most-streamed day ever with 55.1 billion viewing minutes. The record for Christmas Day was led by NFL coverage on Netflix and Prime Video, with both platforms achieving platform-best record shares in December. Netflix’s coverage of the NFL Christmas Day doubleheader, coupled with the success from the most-streamed original series ever: Stranger Things, propelled Netflix into the third position with a 10% monthly viewing increase. The tandem success gave Netflix an additional 0.7 share points for a record total share of 9.0%.
Two other distributors achieved platform-best shares in December: Amazon with a 4.3% total share and The Roku Channel with a 3.0% total share. Amazon notched a 12% viewing increase in December attributable to Thursday Night Football coverage, a record-setting Christmas Day NFL game and the new season of Dampak. Notably, The Roku Channel has exhibited consistent growth, the platform is up 45% since last December and up 190% compared to December 2023.
Kontribusi afiliasi jaringan siaran menurun bulan ini dibandingkan dengan November, dengan semua jaringan besar mengalami penurunan. Penurunan ini sebagian besar disebabkan oleh berkurangnya liputan olahraga yang menonjol, termasuk tidak adanya pertandingan NFL pada Hari Thanksgiving, jadwal sepak bola perguruan tinggi yang berkurang di siaran televisi, dan tidak adanya pertandingan World Series. Jaringan berita kabel juga mengalami penurunan selama bulan ini.
Interval Desember 2025 berlangsung selama empat minggu, mulai dari 12/01/2025 hingga 12/28/2025. Laporan Nielsen mengikuti kalender siaran, dengan interval mingguan dimulai pada hari Senin.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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