Paramount Menunjukkan Peningkatan Bulanan Terbesar dalam Pengukur Distributor Media di Bulan April, Didorong oleh CBS
Disney dan NBCUniversal Juga Memperoleh Saham
NEW YORK - May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television. This marks YouTube’s third consecutive month atop the Media Distributor Gauge, as well as its largest share of TV to date.
April 2025 is the first time that company rankings in the Media Distributor Gauge have stayed exactly the same month over month since Nielsen began tracking this data in November 2023. Disney held the second largest share of TV in both April and March, and this month represented 10.7% of total television. Disney’s 0.2 point gain over March was partly driven by cross-network coverage of the NFL Draft, the NCAA Women’s Basketball Championship and the first round of the NBA Playoffs. Disney also owned April’s top streaming title, Anatomi Grey, which notched 3.9 billion viewing minutes and benefited from its multichannel and multiplatform availability.
Paramount menguasai 8,9% dari total waktu menonton TV di bulan April dan menunjukkan peningkatan pangsa bulanan terbesar di antara perusahaan media (+0,4 poin, yang, berdasarkan angka yang tidak dibulatkan, sedikit lebih besar daripada peningkatan YouTube). Peningkatan jumlah penonton pada afiliasi penyiaran CBS mendorong lebih dari separuh pertumbuhan bulanan Paramount. NBCUniversal melengkapi empat distributor media teratas di bulan April dengan pangsa TV sebesar 8,2%, naik dari 8,0% di bulan Maret.
Warner Bros. Discovery maintained 6.7% of TV usage this month, boosted by a 58% lift in viewership to TNT, which televised 18 first round games of the NBA Playoffs (through April 27). WBD was also buoyed by its HBO series The White Lotus, which was the second most watched streaming title in April with 3.7 billion viewing minutes on Max. The White Lotus was also No. 1 in Nielsen’s Streaming Top 10 during the weeks of 03/31/25 – 04/06/25 and 04/07/25 – 04/13/25, totaling 1.31 billion minutes and 1.25 billion minutes, respectively.
Interval bulan April 2025 mencakup tanggal 31 Maret 2025 hingga 28 April 2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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