Warner Bros Discovery dan Nielsen Menandatangani Kesepakatan Pengukuran dan Analisis Multi-Tahun

Warner Bros. Discovery akan menambahkan kemampuan Big Data dan Advanced Audience dari Nielsen

Panel Big Data + Nielsen Digunakan sebagai Mata Uang untuk Transaksi Penjualan Iklan Warner Bros Discovery

New York – September 11, 2025 – Warner Bros. Discovery dan Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming. 

Sebagai bagian dari kesepakatan baru ini, Warner Bros. Discovery akan memperluas kemitraannya dengan Nielsen, mengambil layanan baru pada tahun 2026 yang akan memanfaatkan kemampuan Pemirsa Lanjutan Nielsen. Warner Bros. Discovery akan terus menggunakan Big Data + Panel Nielsen sebagai mata uang untuk Upfront dan seterusnya. 

"Seperti yang ditunjukkan oleh laporan-laporan industri kami yang terkemuka, Warner Bros. adalah salah satu perusahaan media terbaik di dunia, yang secara konsisten memberikan tayangan-tayangan hits bagi para penggemarnya di setiap platform," ujar Karthik Rao, CEO Nielsen. "Nielsen adalah satu-satunya perusahaan yang dapat memberikan pengukuran untuk setiap cara para penggemar menonton acara mereka, di semua platform. Dari streaming hingga linier dan siaran langsung hingga sesuai permintaan, kami memberikan data yang dibutuhkan Warner Bros. Discovery untuk mengembangkan bisnis mereka. Kami sangat senang dapat memperluas kemitraan kami sehingga kami dapat memberikan data yang akurat untuk Warner Bros. Discovery dan klien periklanan kami."

“At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns’ effectiveness,” said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. “As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen’s robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.”

The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its  November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data + Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.

Tentang Penjualan Iklan Warner Bros. Discovery AS

Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros.  Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences.  WBDAS is part of WBD’s Revenue and Strategy Division.   

To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here. 

Tentang Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).

Kontak

Carole Robinson
Nielsen Communications
Carole.Robinson@nielsen.com