NYE, Golden Globes, dan drama naskah juga meningkatkan jumlah penonton siaran.
Netflix mencapai rekor platform baru, didukung oleh 9 miliar menit penayangan 'Squid Game'
11 Januari mencatatkan 47 miliar menit streaming harian, didukung oleh game NFL Wild Card eksklusif Prime Video
NEW YORK - February 18, 2025 – Nielsen’s January 2025 report of The Gauge™ revealed that TV viewing in January was up 5% compared with an already robust December, driven largely by current events and seasonal factors. Football again played a significant role in January’s monthly viewing uptick, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1pt., 22.5%) and cable (+0.6pt., 24.4%).
Pertandingan Kejuaraan AFC NFL di CBS menarik penonton terbesar bulan ini dengan 57,4 juta pemirsa pada hari Minggu, 26 Januari, diikuti oleh pertandingan Kejuaraan NFC, yang menarik 44,2 juta pemirsa di FOX pada hari yang sama. Liputan Playoff Sepak Bola Perguruan Tinggi di ESPN, di samping berbagai pertandingan mangkuk lainnya, membantu mendorong peningkatan 42% dalam menonton olahraga kabel pada bulan Januari. Terlebih lagi, tujuh pertandingan CFP yang termasuk dalam laporan bulan Januari (empat Perempat Final, dua Semifinal dan Kejuaraan Nasional) merupakan tujuh besar siaran televisi kabel bulan ini, yang dipimpin oleh 22,1 juta pemirsa yang menyaksikan Pertandingan Kejuaraan Nasional pada tanggal 20 Januari.
January also highlighted how consumers’ viewing habits have evolved to become more flexible when seeking out preferred content across various distribution platforms. Prime Video exclusively streamed the NFL Wild Card playoff game between the Pittsburgh Steelers and the Baltimore Ravens on January 11, which in turn helped drive the second-highest day of streaming on record. Behind the current all-time high of 51.2 billion streaming minutes set on Christmas Day 2024, January 11, 2025 produced over 47 billion streaming minutes in total.
Outside of sports events, traditional television drew audiences by other means as well. Overall broadcast viewing was up 5.1% in January, benefiting from increases to drama series (+15%) and news (+18%). The top non-sports broadcast telecasts in January were an eclectic mix led by ABC’s New Year’s Rockin’ Eve with 17.9 million viewers, followed by the post-AFC Championship premier of Watson on CBS with 10.8 million, and the Golden Globe Awards on CBS with 9.7 million. Meanwhile, cable viewing exhibited a 7% monthly increase, and, in addition to the 42% lift in sports viewership, cable also benefited from a 26% increase in news viewing. FOX News Channel dominated non-sports telecasts this month, led by its Inauguration Day coverage.
Dari perspektif streaming, jumlah penonton streaming di bulan Januari naik 3% dibandingkan bulan Desember dan kategori ini menyumbang pangsa terbesar di televisi dengan 42,6%. Secara tahun ke tahun, penggunaan streaming tumbuh 21% dibandingkan dengan Januari 2024, dan kategori ini memperoleh 6,6% pangsa menonton TV.
Terkenal di antara platform streaming:
- Netflix followed a robust December with an even stronger January, as viewership rose 7% to lead the streamer to a new platform record of 8.6% of TV. Netflix’s big month was due in large part to Permainan Gurita, which generated 9 billion viewing minutes as January’s top streaming title.
- Roku Channel juga memperpanjang rekor pertumbuhannya dan mencatatkan pencapaian terbaik platform selama empat bulan berturut-turut, meningkatkan jumlah penonton sebesar 9% di bulan Januari untuk mencapai 2,1% dari TV.
- As indicated in the December 2024 Gauge report, this marks the first month that Disney’s streaming entities (Disney+, Hulu and ESPN+) are consolidated into a single share. “Disney Streaming” began the year with a 4.7% share of TV. Bluey, which received Nielsen’s first ARTEY Award for top streaming title in 2024, was January’s second most-streamed program with 4.7 billion viewing minutes accumulated on Disney+.
- The Paramount+ original series Petugas Tanah rounded out the top three streaming titles in January with 4.4 billion viewing minutes, and helped the streamer tie its platform best share with 1.4% of TV.
Note: Disney+, Hulu and ESPN+ viewing have been aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report. This change is due to Disney making Hulu and ESPN+ content available within the Disney+ app for certain subscribers, which could affect crediting between Disney’s streaming properties as it relates to The Gauge.
Tanggal interval Januari 2025 mencakup tanggal 30 Desember 2024 hingga 26 Januari 2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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