Streaming menyumbang 44,3% dari jumlah penonton TV pada bulan April, vs. 45,3% untuk Gabungan Siaran dan Kabel
Grey's Anatomy' dan 'The White Lotus' Memimpin di Antara Judul Streaming, Diangkat Oleh Strategi Distribusi Multiplatform dan Multichannel
Kejuaraan Bola Basket NCAA, The Masters, NFL Draft dan Playoff NBA Mencetak Skor Besar untuk Siaran dan Kabel
NEW YORK - May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge™. Time spent streaming accounted for 44.3% of total TV viewing in April, adding a half-point over March and 1.7 points since January.
Dibandingkan dengan April 2024, penggunaan streaming telah meningkat 15% dan memperoleh 5,9 poin pangsa, di mana siaran telah menurun 7% dan kehilangan 1,4 poin pangsa, dan kabel telah turun 16% dan kehilangan 4,6 poin pangsa. Namun, perubahan ini telah memberikan penekanan yang lebih kuat pada strategi distribusi konten multichannel (yaitu TV tradisional dan streaming) dan multi-platform (berbagai layanan streaming) perusahaan media, yang pada gilirannya telah berkontribusi pada peningkatan yang konsisten dalam jumlah pemirsa streaming.
April’s top streaming title, ABC´s Anatomi Grey, is a prime example of both multi-channel and multi-platform distribution success. Grey’s racked up 3.9 billion viewing minutes across Hulu (within ‘Disney’ streaming) and Netflix in April, and continued to engage viewers with new episodes from its current, 21st season on both ABC and Hulu. Season 21 streams exclusively on Hulu and accounted for 10% of Anatomi Grey’s total streaming viewership this month, despite representing just 3% of its episode count. Netflix represented about 60% of its streaming total this month.
Max (within ‘Warner Bros. Discovery’ streaming) again benefited from new episodes of HBO’s The White Lotus, which garnered 3.7 billion viewing minutes on the platform and claimed the second most-watched streaming title this month. This consecutive monthly boost from The White Lotus helped WBD’s streaming offering maintain its 1.5% share of total TV in April.
YouTube dan The Roku Channel masing-masing meraih pangsa pasar TV terbaik di bulan April. Seperti kategori streaming secara keseluruhan, YouTube juga mencapai platform tertinggi selama tiga bulan berturut-turut dengan 12,4% dari total waktu menonton TV (+0,4 pt. vs. Maret). Sejak Januari, YouTube telah menambahkan 1,6 poin pada pangsa TV, dan naik 2,8 poin sejak April 2024. Roku Channel memperoleh 0,2 poin pangsa selama bulan Maret untuk mencapai 2,4% dari keseluruhan penayangan TV bulan ini. Jumlah penonton Roku Channel telah meningkat 21% sejak November, interval yang sama ketika mulai menawarkan akses ke Max dan platform streaming lainnya dari dalam layanan*. Dari tahun ke tahun, Roku Channel memimpin semua distributor yang dilaporkan dengan peningkatan 67%.
Waktu yang dihabiskan untuk menonton siaran TV pada bulan April mencapai 20,8% dari total penggunaan (+0,3 pt.). Genre teratas dalam siaran adalah drama, yang mewakili 30% dari jumlah penonton, diikuti oleh berita sebesar 14%. Pertandingan Kejuaraan Bola Basket NCAA Putra menarik penonton terbesar di bulan April dengan 18,3 juta pemirsa di CBS (naik dari 7,5 juta pada tahun 2024 di TBS). Final turnamen golf Masters di CBS juga mencatat peningkatan jumlah penonton yang signifikan dari tahun 2024, naik 36% menjadi 13 juta penonton tahun ini.
Cable gained 0.5 share points compared to March to represent 24.5% of total TV watch-time this month. ESPN’s coverage of the NFL Draft on April 24 averaged 6.4 million viewers and was the most watched cable telecast in April, while FOX News Channel’s The Five represented the next nine of the top ten telecasts. The first round of the NBA playoffs also contributed to cable sports gains this month, with ESPN and TNT hosting five games apiece and averaging 3.1 and 2.8 million viewers, respectively.
* The approach of extending streaming subscriptions through other streaming services is relevant to statistics in The Gauge™. Under most circumstances, a streaming platform’s viewing credit is based on where a streaming program is viewed, while a streaming program’s viewing total is independent from the app through which it is viewed. For example, WBD’s Max is available via a Hulu bundle as well as within The Roku Channel and others more recently.
Interval bulan April 2025 mencakup tanggal 31 Maret 2025 hingga 28 April 2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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