Sky dan TVNZ mendukung Nielsen sebagai penyedia Pengukuran TV di Selandia Baru di bawah kemitraan baru

Auckland, New Zealand – 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for TV measurement services in New Zealand, effective from July 2025 through until June 2027. 

Pembaruan ini menegaskan kembali kemitraan yang sedang berlangsung antara Nielsen dan Grup Penyiaran Televisi Selandia Baru, yang terdiri dari Television New Zealand (TVNZ) dan Sky Network Television (termasuk Sky Free, yang sebelumnya bernama Warner Bros. Discovery NZ).

Perjanjian yang diperpanjang ini tidak hanya melanjutkan komitmen Nielsen yang telah berlangsung lama untuk memberikan pengukuran pemirsa yang komprehensif di Selandia Baru, tetapi juga menggarisbawahi upaya kolaboratif antara Nielsen dan tim penyiar. 

Monique Perry, Managing Director of Nielsen Pacific, said: “It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We’ve been a trusted partner for years, and that trust has only deepened with this renewed partnership. Nielsen’s globally recognised measurement services – a gold-standard for precision and reliability – enable New Zealand media to confidently navigate and capitalise on shifting audience trends.”

Ben Gibb, Think TV Chair, added: “This ongoing investment in TV measurement highlights that for New Zealand Broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.”

Scott Gillham, Nielsen’s Executive Director of Media Pacific said: “This renewed partnership is a testament to the exceptional quality and industry-leading standards Nielsen consistently delivers in audience measurement. With the introduction of new streaming tools, we’re excited to further elevate our offerings, providing unparalleled clarity and depth of insight for our valued partners in the market.”

Tentang Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).

Tentang Think TV

ThinkTV exists to champion the marketing power of advertising on TV. Dedicated to helping advertisers and their agencies get the best out of today’s multi-platform TV, we believe in the reach, value, and effectiveness of TV to build brands and drive business results – and we have the data to prove it. 

Di ThinkTV, tugas kami adalah membantu merek dan bisnis memahami cara mengoptimalkan iklan TV mereka dan mendapatkan hasil terbaik. Untuk melakukannya, kami menyediakan pengetahuan, data dan statistik, serta pendapat ahli untuk membantu memberikan wawasan kepada para pemasar yang menginformasikan proses pengambilan keputusan media. 

Kami sangat fokus pada penelitian, praktik pemasaran terbaik, dan perubahan teknologi yang mendorong pasar periklanan TV saat ini. Mulai dari memahami keterlibatan dan perhatian, berbagi pengetahuan, dan merayakan kreativitas periklanan, kami memperjuangkan dan mempromosikan kekuatan dan nilai iklan TV.

Dibentuk pada tahun 2018, ThinkTV didedikasikan untuk membantu iklan TV tetap menjadi saluran yang menarik bagi para pemasar, dan untuk mempromosikan manfaat bisnis yang luar biasa. 

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