ReachTV Menggaet Nielsen untuk Pengukuran Iklan Olahraga Langsung + Konten Orisinil di Bandara

Untuk pertama kalinya, pengiklan dan agensi dapat secara langsung membandingkan kinerja kampanye di ReachTV dengan penerbit lain di seluruh layar, melalui Nielsen ONE Ads

NEW YORK – April 14, 2025 – ReachTV, the home of live sports and TV for 50+ Million travelers a month, and Nielsen, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S. With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming. ReachTV will also integrate Nielsen Media Impact, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach.

“ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis,” said Paul Krasinski, Chief Strategy Officer of ReachTV. 

"Dalam lanskap digital yang terus berkembang, di mana terdapat lebih banyak pilihan daripada sebelumnya, pengiklan harus dapat dengan cepat menemukan, mengevaluasi, merencanakan, dan mengeksekusi interaksi yang dipersonalisasi dengan konsumen secara efisien. Mengintegrasikan ReachTV ke dalam Nielsen ONE Ads membuka bagian penting dari teka-teki konsumen, memberikan kejelasan yang sangat dibutuhkan tentang Audiens Konsumen Perjalanan, dan pada akhirnya membantu pengiklan membuat keputusan yang paling tepat ketika mereka merencanakan dan mengukur kampanye lintas platform dan penerbit mereka," kata Amilcar Perez, Chief Revenue Officer di Nielsen.

Nielsen terus berinovasi untuk mengukur konsumen di mana pun mereka melihat konten dan iklan. Pengukuran Nielsen didukung oleh data tingkat orang dari panel-panel dan didukung oleh skala jejak data besar terbesar di industri ini dan cakupan terluas di seluruh digital, linear, streaming, dan CTV.

Tentang ReachTV

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.

Tentang Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).

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