Berlangganan untuk Memanfaatkan Data Nielsen Designated Market Area® untuk Meningkatkan Kemampuan Pelaporan Audiens

Wawasan DMA® milik Nielsen akan memberikan data audiens geografis yang paling relevan dan jelas kepada pengguna Podscribe di pasar.

NEW YORK – September 25, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that Podscribe, an independent measurement and verification platform for podcast and audio advertising, will license Nielsen’s proprietary Designated Market Area® (DMA) data and integrate it into its reporting capabilities. By leveraging Nielsen’s standardized DMA® information, which spans 210 media markets across the country, Podscribe will empower its users with the most clear-cut geographical audience data relevant to both buyers and sellers in the digital audio space.

Nielsen DMA® insights adalah komponen kunci dari ekosistem periklanan berbasis data dan digunakan secara luas di seluruh industri media. Data ini membantu pembeli media memaksimalkan dampak dari iklan yang ditargetkan secara geografis, dan membantu penjual media menilai inventaris mereka secara akurat untuk menunjukkan jangkauan dan keterlibatan konten mereka yang sebenarnya.

Integrasi data Nielsen juga akan memungkinkan pengguna Podscribe untuk:

• Akses penargetan dan pelaporan iklan yang dilokalkan berdasarkan pasar media.
• Mendukung segmentasi data internal dan pihak ketiga berdasarkan pasar geografis.
• Standarisasi pemetaan audiens berbasis lokasi.

“Integrating Nielsen DMA® data is a significant step forward for Podscribe and our commitment to delivering the most accurate and reliable analytics to our users,” said Pete Birsinger, CEO/Founder, Podscribe. “This partnership ensures that our buyers and sellers have access to standardized and trusted geographic market definitions, enabling more effective localized ad targeting and streamlined reporting across the board.”

This collaboration reinforces Podscribe’s dedication to providing cutting-edge solutions that enhance transparency and efficiency in the digital audio advertising landscape.

"Kolaborasi Podscribe dengan Nielsen menekankan pentingnya standarisasi di seluruh industri untuk semua tayangan audio digital," kata Rich Tunkel, Managing Audio Director Nielsen. "Dengan menggunakan data pasar lokal Nielsen yang paling mutakhir akan memungkinkan evaluasi dan komparabilitas yang konsisten di semua platform media, dengan hasil yang efektif dan efisien."

Tentang Podscribe

Podscribe is the leading independent podcast and audio advertising measurement platform, trusted by brands, agencies, and publishers to verify, attribute and optimize audio campaigns. With best-in-class measurement and analytics, Podscribe makes it easy to qualify ad performance, verify placements, and uncover insights that drive smarter decisions. Whether you’re scaling a brand campaign or proving value to advertisers, Podscribe turns audio into clear, measurable results. Learn more at www.podscribe.com and connect with us on LinkedIn.

Tentang Nielsen

Nielsen adalah pemimpin global dalam pengukuran, data, dan analisis audiens. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan intelijen yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens global mereka-sekarang dan di masa depan.

For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).

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