Big Data + Panel Provides More Accurate Measurement
Data Than Ever Before
Big Data Baru + Peringkat Panel akan Tersedia untuk Pers
New York – September 2, 2025 – With the start of the broadcast and football seasons this month, Nielsen today shared several updates for reporters covering TV, as the industry is adopting Nielsen’s enhanced Data Besar + Panel methodology. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the most-accurate TV measurement to date. For more on Big Data + Panel, watch this video.
"Peleburan Big Data + Panel rating menandai peningkatan sekali dalam satu generasi untuk industri ini," kata Karthik Rao, CEO Nielsen. "Menggabungkan pengukuran historis tepercaya dari rumah Nielsen kami dengan jutaan input data besar memberikan kami angka yang paling akurat yang pernah ada. Kami mengembangkan kemajuan pengukuran ini untuk melayani dan berkolaborasi dengan klien kami. Kami bangga dapat bekerja sama dengan mereka untuk memberikan angka-angka ini untuk musim yang baru."
Updated Press Policy
As of September 1, Nielsen’s Press Policy outlines that all press claims by broadcasters, networks and streamers should be based on Big Data + Panel. Due to the fact that Big Data + Panel data is generally delivered to Nielsen clients two to three days after a premiere, there is an exception to the press policy for single day events. If a client chooses to send next day claims to press, these should be sourced as “Nielsen Preliminary Data.” The Big Data + Panel update will be treated as a final number for press claims.
Nielsen.com Rankings
While the majority of Big Data + Panel ratings news will come directly from clients, Nielsen is also updating its press website and client portal to reflect the new methodology. Starting October 1, the page will include the following weekly rankings with Big Data + Panel: Broadcast Programs; Broadcast Network Averages; Cable Programs; Cable Network Averages; Syndication Programs; Sports Events; and Total Scheduled Programming. These rankings will start with the official beginning of the Broadcast season on September 22. The data for the week of September 22 will be available on October 1.
Nielsen Data: By the Numbers
Nielsen is the leading measurement provider for TV ratings and live sports, holding current deals with all major broadcasters, streamers and professional sports leagues. Big Data + Panel was widely adopted by the vast majority of broadcasters and agencies as currency for the 2025 Upfront. Here’s an overview of the level of data Nielsen measures:
- Perusahaan ini mengirimkan lebih dari 100 terabyte data ke klien setiap hari.
- Dalam satu bulan, Nielsen mengukur lebih dari 1 triliun menit penayangan di semua aplikasi streaming.
- Panel Big Data + Nielsen mencakup pengukuran dari set-top box dan smart TV di 45 juta rumah tangga dan 75 juta perangkat.
- Panel orang Nielsen terdiri dari lebih dari 42.000 rumah dan 100.000 orang di seluruh Amerika Serikat, yang sejauh ini merupakan yang terbesar di dalam negeri.
- After scaling its Out of Home measurement to cover all of the U.S. earlier this year, Nielsen is actively recruiting an additional 8,600 out of home panelists to further enhance measurement.
- Every month, Nielsen releases The Gauge dan Media Distributor Gauge, the trusted sources of truth for the share of time spent across TV.
- Every week, the company shares its Nielsen Streaming Top 10, the defining list of top streaming TV shows and movies.
- Every quarter, Nielsen releases The Ad Supported Gauge, providing the most comprehensive look at the portion of TV that delivers advertising across broadcast, cable and streaming.
Tentang Big Data + Panel
Big Data + Panel National TV Measurement combines Nielsen’s unique, high-quality representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
Big Data + Panel mendorong perencanaan dan pengukuran dalam ekosistem Nielsen dan sistem mitra, sehingga memungkinkan pemirsa tingkat lanjut lintas platform dalam skala besar. Inovasi pengukuran ini dapat digunakan untuk mendukung industri media di luar perencanaan dan pembelian iklan, dengan membantu menginformasikan pemrograman konten dan keputusan perizinan, bersama dengan biaya pengangkutan untuk kesepakatan distribusi TV.
Big Data + Panel melanjutkan rekam jejak inovasi dan modernisasi Nielsen. Selain menghadirkan pengukuran Big Data + Panel ke pasar, Nielsen telah memperluas pengukuran TV Nasional di luar rumah. Nielsen juga merupakan pemimpin industri dalam pengukuran streaming dengan produk yang diadopsi secara luas seperti Streaming Content Ratings (yang masuk dalam 10 Besar Streaming Nielsen) dan Streaming Platform Ratings (yang menyediakan data streaming di balik The Gauge dan Media Distributor Gauge).
Tentang Nielsen
Nielsen adalah pemimpin global dalam pengukuran, data, dan analisis audiens. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan intelijen yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens global mereka-sekarang dan di masa depan.
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Kontak
Lauren Pabst, Nielsen Communications lauren.pabst@nielsen.com
Carole Robinson, Nielsen Communications carole.robinson@nielsen.com
