NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.
In this role, Richard will oversee Nielsen’s global partnership strategy. This includes maintaining and building new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will also collaborate with Nielsen’s corporate development team to identify new company growth opportunities.
Rich reports to Nielsen Chief Product Officer Akhil Parekh.
“Client-centric innovation is a driving force behind many of the industry solutions we pioneer and create,” said Parekh. “A big part of ensuring success for our clients is making sure we have the right types of collaborative opportunities in place to help them further drive growth and value for their businesses. Rich brings that strategic, big-picture thinking and ability to connect the dots through his diverse industry background and we’re excited to welcome him into the Nielsen family.”
Rich memiliki pengalaman industri yang luas yang mencakup teknologi media, bisnis dan pengembangan strategis, serta keahlian dalam mendorong nilai bagi perusahaan mulai dari perusahaan rintisan hingga perusahaan berskala besar. Baru-baru ini, beliau memimpin kemitraan strategis dan pengembangan bisnis di Mediaocean, platform periklanan omnichannel. Sebelumnya, beliau menjabat sebagai kepala pengembangan bisnis korporat di 4C Insights yang diakuisisi oleh Mediaocean.
Earlier in his career, Rich was a corporate attorney and worked in media investment banking. Later, he pivoted to the business side at Univision, ultimately leading the enterprise development group, where he drove growth through strategic partnerships, investments and new operating businesses.
“Nielsen is at the forefront of measurement innovation and I look forward to continuing that legacy for our clients through collaboration and a strategic, forward-thinking approach,” Pacheco said. “By working together, we can unlock new growth opportunities and frontiers in the ad tech sector for both our clients and the industry.”
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Kontak Media:
Sarah Muratoresarah.muratore@nielsen.com
