Nielsen dan XR mengumumkan integrasi platform untuk memudahkan merek dan agensi dalam menyajikan iklan yang didukung oleh pengukuran Nielsen.

Partnership brings Nielsen ONE measurement activation directly into XR’s advertising delivery platform.

December 18, 2025 – Nielsen, a global leader in audience measurement, data and marketing intelligence, and XR (Extreme Reach), the leading platform for powering advertising operations, today announced a new collaboration aimed at driving greater interoperability, simplicity and ease of use for marketers and agencies by enabling Nielsen ONE measurement via XR’s ad server.

Producing advertising creative and launching cross-platform campaigns has become more complex, with hundreds of operational steps now sitting between ad production and delivery. XR’s integration with the Nielsen Tagging API aims to remove that complexity, making it faster and easier for brands and agencies to include Nielsen measurement at the point of campaign activation and delivery. Specifically, application of Nielsen tags to digital campaigns will be automated as part of this new workflow.

“Kami sangat antusias untuk memperluas hubungan jangka panjang kami dengan Nielsen guna mengoptimalkan cara XR mengelola kampanye merek dan agensi dengan dukungan Nielsen ONE ,” kata Sherman Li, SVP Kemitraan Strategis di XR. “Kemitraan ini mencerminkan misi XR untuk mentransformasi operasi periklanan melalui manajemen aset iklan kelas dunia, solusi hak dan distribusi, serta integrasi dengan penyedia pengukuran terkemuka di industri.”

Integrasi ini bekerja seperti ini: Di dalam platform XR, pemasar kini dapat memilih Nielsen sebagai penyedia pengukuran mereka dan memiliki tag Nielsen ONE diterapkan secara otomatis pada aset iklan atau kampanye apa pun yang disajikan oleh XR. Hal ini menghilangkan beberapa langkah manual dan mengurangi risiko kesalahan, memungkinkan merek dan agensi untuk meluncurkan kampanye lebih cepat dan mengukur dampak audiens dengan lebih percaya diri.

“We listen closely to our customers and the industry when we innovate, and a real, pressing need for them is ad solutions that remove unnecessary work and friction, which is where we and Extreme Reach can help,” said Nichole Henderson, SVP of Global Measurement & Outcomes Product at Nielsen. “Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients.”

Tentang Nielsen 

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).

Tentang (XR) Jangkauan Ekstrem

XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia. Learn more at www.xr.global.

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