Auckland, March 11, 2025 – Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries, and key market shifts over the past year.
Ritel, makanan, dan telekomunikasi tetap dominan, sementara farmasi dan asuransi mengalami peningkatan yang signifikan seiring dengan perubahan perilaku konsumen dan tren industri.
20 pengiklan teratas di Selandia Baru untuk tahun 2024
1. Foodstuffs, 2. Harvey Norman, 3. Woolworths, 4. Chemist Warehouse, 5. KFC, 6. ANZ Bank, 7. One NZ, 8. Spark NZ, 9. IAG, 10. McDonald's, 11. Lotto NZ, 12. The Warehouse, 13. Reckitt Benckiser, 14. Unilever Australasia, 15. Uber, 16. Bunnings, 17. Pengembang Merek, 18. Mitre 10, 19. Petani, 20. Bank of New Zealand
Monique Perry, Nielsen Pacific MD said: “The Ad Intel spend data for 2024 tells a clear story – businesses aren’t just maintaining their advertising spend, they’re increasing it! Advertising remains the most effective way to forge strong connections between brands and consumers. Nielsen’s insights have become indispensable for advertisers and agencies looking to stay ahead of the curve”.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, added: “Retail remains the leader in ad spend, but we’re seeing pharmaceuticals and insurance brands making major strides. With an increasingly dynamic market, these insights are crucial for advertisers refining their strategies and allocating budgets effectively. Nielsen Ad Intel continues to set the industry standard for tracking advertising trends, delivering the clearest and most actionable insights into New Zealand’s evolving media landscape.”
Kategori iklan dengan investasi tertinggi pada tahun 2024
Meskipun ada tekanan ekonomi, para pengiklan di Selandia Baru mengalokasikan anggaran yang cukup besar di berbagai industri. Para pemimpinnya adalah:
1. Fast food, restaurants & cafes – $293 million, 2. Supermarkets – $194 million, 3. Banks – $180 million, 4. Department stores – $153 million, and 5. Homes & properties – $138 million.
5 kategori teratas dengan pertumbuhan tertinggi dari tahun ke tahun
Investasi periklanan mengalami pertumbuhan yang signifikan di berbagai industri dari tahun 2023 hingga 2024, dengan farmasi dan asuransi yang memimpin:
1. Chemists (+39%), 2. Fire & general insurance (+35%), 3. Supermarkets (+21%), 4. Cell & mobile phones (+18%), and 5. Fast food, restaurants & cafes (+13%).
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
About Nielsen Ad Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Catatan: Nielsen memantau belanja iklan bruto di media besar dengan nilai kartu tarif yang dipublikasikan. Meskipun diskon tersedia dari beberapa pemilik media, tarif tidak tersedia secara terbuka. Harap diperhatikan juga bahwa angka-angka pengelompokan kategori dan merek/produk dikelompokkan berdasarkan kebijaksanaan Nielsen.
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