Penonton Netflix Naik 13,5% vs Mei, Mewakili 42% dari Keuntungan Bulanan untuk Streaming
Merak Mencatat Kenaikan 13,4%, Didorong oleh Musim Baru 'Love Island USA'
Penggunaan TV oleh Anak-anak dan Remaja Meningkat 27% Berkat Libur Musim Panas dari Sekolah
NEW YORK - July 15, 2025 – In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, streaming viewership surged again in June to represent 46.0% of television usage. Time spent streaming was up 5.4% over last month, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences.
Netflix recorded the largest monthly uptick among streaming platforms in June, posting a 13.5% viewing increase over May and adding 0.8 share points to command 8.3% of TV. In fact, Netflix’s performance was so strong, it accounted for 42% of streaming’s total monthly gain. The considerable upswing for Netflix was powered by a slate of highly successful content, including its original series Ginny & Georgia, which was the most-streamed title of the month with 8.7 billion viewing minutes. The “Netflix Effect” was also in full view with the immediate popularity of acquired series Animal Kingdom dan Blindspot, which earned the second and third most-streamed titles in June and combined for 11.4 billion viewing minutes (5.71B and 5.69B, respectively). Finally, Netflix rounded out the month with the release of the third season of Permainan Gurita, which generated nearly a billion viewing minutes—per day—across the series in the final three days of the June interval.
Peacock was a close second to Netflix from a monthly increase perspective, notching a 13.4% usage uptick. Peacock’s increase was driven by the new season of its original series Love Island USA, which garnered 4.4 billion viewing minutes and was the fourth most-streamed title of the month. Peacock ultimately gained a tenth of a share point to finish with 1.5% of TV in June, up 0.3 points compared to June 2024.
Anak-anak dan remaja merupakan pendorong utama lainnya dari pergeseran pangsa streaming, serta peningkatan total penggunaan televisi secara keseluruhan, yang naik 3% dibandingkan bulan Mei. Dengan lebih banyak waktu yang dihabiskan di depan TV, total penggunaan di kalangan anak usia 6-17 tahun naik 27% dibandingkan bulan lalu, dan streaming menyumbang dua pertiga (66%) dari total waktu yang dihabiskan dengan TV di bulan Juni. Bukan kebetulan, Netflix dan Peacock mengalami peningkatan terbesar dari bulan ke bulan dari kelompok usia 6-17 tahun, dengan jumlah penonton dari kelompok tersebut masing-masing melonjak 32% dan 37% dibandingkan bulan Mei.
Yang juga penting di antara demografi usia sekolah ini adalah kontribusinya terhadap kategori Lainnya. Meskipun "Lainnya" terdiri dari berbagai sumber, kontribusi utama berasal dari penggunaan konsol video game dan penggunaan dekoder. Kategori Lainnya naik 14% secara keseluruhan dibandingkan bulan Mei, tetapi di antara usia 6-17 tahun, peningkatannya jauh lebih signifikan, yaitu sebesar 41%.
Though broadcast and cable each exhibited declines in overall viewing in June, there were a few bright spots. For broadcast, the NBA Finals on ABC represented the top seven telecasts of the month and helped lift broadcast sports viewership by 17% compared to May. In addition to the seven finals games, ABC took each of the top 12 telecasts in June, including the NBA Trophy Presentation and ABC World News Tonight. Cable also benefited from NBA viewership, as the NBA Conference Finals on ESPN and TNT ranked as the top two cable telecasts. A busy news cycle also drove cable news viewing up 12% versus May, and feature film viewing also trended upward. Cable also benefitted from special programming, including the Army 250 Parade on FOX News Channel which ranked fifth among cable programs with 2.8 million viewers, and Goodnight and Good Luck on CNN, which was seventh among cable programs in June with 2.4 million viewers.
Jeda musim panas dalam menonton televisi tradisional terlihat jelas pada bulan ini, dan pangsa gabungan dari siaran dan kabel turun dari 44,2% TV pada bulan Mei menjadi 41,9% pada bulan Juni. Secara keseluruhan, jumlah penonton siaran turun 5% menjadi 18,5% dari total TV, menandai pertama kalinya kategori ini berada di bawah pangsa 20,0%. Penonton TV kabel cukup datar dibandingkan dengan bulan Mei, tetapi kategori ini masih kehilangan 0,7 poin pangsa karena peningkatan yang lebih besar dalam penggunaan TV secara keseluruhan dan mengakhiri bulan Juni dengan 23,4% TV.
Interval bulan Juni 2025 mencakup tanggal 26/05/2025 hingga 29/06/2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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