Maskapai penerbangan memimpin karena semakin banyak orang Kiwi yang mengemas tas mereka untuk bepergian di dalam dan luar negeri
Auckland โ May 14, 2025 - New data from Nielsen Ad Intel reveals a strong year for the New Zealand travel sector, with advertising investment in the category climbing 12% year-on-year to reach $252.65 million between April 2024 and March 2025.
Maskapai penerbangan memimpin dengan menunjukkan pertumbuhan kategori tertinggi sebesar 12%, diikuti oleh agen perjalanan, yang mengalami peningkatan belanja iklan sebesar 2%. Lima pengiklan maskapai penerbangan teratas adalah 1. Air New Zealand, 2. QANTAS, 3. Emirates, 4. Fiji Airways, dan 5. Jetstar.
Among travel agents, Flight Centre claimed top spot, in terms of ad spend, followed by, House of Travel, Expedia, Imagine Cruising, then Stella.
Pertumbuhan iklan didukung oleh kepercayaan diri wisatawan yang meningkat. Menurut Nielsen Consumer and Media Insights (CMI), 78% warga Selandia Baru berniat untuk berlibur di dalam negeri dalam 12 bulan ke depan, sementara 46% lainnya merencanakan perjalanan ke luar negeri.
Di dalam negeri, Queenstown, Canterbury/Christchurch, lalu Auckland tetap menjadi destinasi yang paling banyak dicari, sementara Australia, diikuti Inggris/Eropa, dan Fiji menduduki peringkat teratas untuk tujuan wisata internasional.
Rose Lopreiato, Nielsen Ad Intelโs Pacific Commercial Lead, said: โThis data signals a competitive and highly responsive market, with travel brands looking to capitalise on New Zealandersโ love of travel. Airline and travel advertisers who monitor competitor trends and spend will have a clear edge in winning attention โ especially with consumer travel plans now spanning both local escapes and long-haul getaways.โ
Glenn Channell, Nielsenโs Pacific Head of Advanced Analytics, added: โAs demand builds, itโs critical for advertisers to understand not just where their competitors are investing, but also how shifting consumer preferences, across destinations, booking channels, and timing, can inform more precise, high-impact campaigns. Advertisers that align these insights with smart media strategies will be the ones who stay front of mind and first in booking queues.โ
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