Kolaborasi baru ini menghadirkan wawasan audiens terperinci dari NMC sehingga pengiklan, agensi, dan penerbit dapat memperoleh pemahaman yang lebih baik tentang audiens mereka
Sekarang tersedia di A.S., Inggris, dan Kanada.
NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.
Hal ini akan memungkinkan pengiklan, agensi, dan penerbit untuk meningkatkan data pihak pertama mereka menggunakan kumpulan data milik NMC, dan, sebagai hasilnya, lebih memahami audiens mereka dalam platform kolaborasi data.
NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC’s ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.
“We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem,” said Marc Cestaro, SVP, Sales North America, at InfoSum. “NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
"Platform kolaborasi data merupakan bagian penting dari cara bisnis memperkaya dan berbagi data, dengan cara yang dirancang untuk menjunjung tinggi privasi konsumen sekaligus mendorong pertumbuhan bisnis," ujar Kirsten Cummings, General Manager, Nielsen Marketing Cloud. "Nielsen terus berinovasi untuk memberdayakan merek dan penerbit dengan alat yang mereka butuhkan untuk meningkatkan strategi mereka dan bekerja dengan data kami di platform pilihan mereka sehingga mereka dapat menjangkau audiens yang mereka tuju dengan lebih baik."
The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place—from media planning and activation to data management and attribution.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
