London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.
Di Revolut, Inam memainkan peran penting dalam mendorong pertumbuhan pendapatan dan membangun serta memimpin tim yang berkinerja tinggi di seluruh fungsi komersial. Dia juga mengembangkan dan melaksanakan strategi GTM merek, membentuk narasi dan positioning.
Sebelumnya, Inam bergabung dengan TikTok sebagai karyawan komersial pertama di EMEA pada tahun 2018, di mana ia meluncurkan dan meningkatkan bisnis periklanan dan kemudian memimpin peluncuran TikTok Shop di wilayah tersebut. Ia juga memimpin berbagai inisiatif monetisasi di seluruh bisnis.
Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: “It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media.
"Dengan karir selama 20 tahun, Inam telah memainkan peran penting dalam meluncurkan dan mengembangkan bisnis digital di berbagai perusahaan rintisan mobile dan video, termasuk merek-merek terkenal di dunia seperti Revolut, TikTok, dan perusahaan mobile kreatif peraih penghargaan, Adludio. Saya yakin bahwa pengalaman yang luar biasa ini akan membantu kami menavigasi jalan ke depan dengan cara yang baru dan menarik bagi tim EMEA kami."
Inam Mahmood, General Manager, Audience Measurement, EMEA, added: “I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today’s rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen’s exceptional commitment to shaping the future of audience measurement across the EMEA region.”
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Tekan kontak
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
