Lebih banyak olahraga ditambahkan ke empat dari lima layanan terkemuka; peningkatan besar untuk Disney+ dan Netflix
NEW YORK – February 26, 2025 – Gracenote, the content data business unit of Nielsen, has reported that the streaming industry’s leading global subscription video on-demand (SVOD) services, Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+, have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programs by more than 72% in the recent quarter, underscoring the value of sports as a driver of live, real-time viewership and critical component of their content strategies. This key insight, along with others, are captured in the latest update to the Gracenote Data Hub which provides a snapshot of global SVOD programming to illuminate content trends and changes over time.
Since the first Data Hub release in October 2024, sports programming, including exclusive NFL games, WWE RAW events, U.S. Open tennis tournament matches and more, has become increasingly available across streaming platforms. Notably, four of the five SVOD services tracked by Gracenote have bolstered their sports programming, led by Disney+ and Netflix, with increases of 471% and nearly 100%, respectively. While Apple TV+ did not increase its sports content in the recent quarter, that will change as the new MLS and MLB seasons get underway and live games air on the service.
Tapping Data Video Global Gracenote, the industry’s most comprehensive database of TV show and movie information, the Gracenote Data Hub highlights video trends in a series of data visualizations that provide insight into the SVOD catalogs of Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. On a quarter-over-quarter basis, these services have added 6.7% more content to their catalogs, with increases of 5.4% and 7.6% for TV and movies, respectively.
Sorotan lain dalam pembaruan ini termasuk:
- Peningkatan konten di seluruh layanan SVOD global mencakup sekitar 3.000 film, 2.000 acara TV, dan 500 acara olahraga.
- Peningkatan dramatis dalam program olahraga di Disney+, yang sebagian besar merupakan hasil dari penambahan program ESPN tertentu, telah menggeser distribusi program olahraga di lima layanan.
- Disney+ sekarang menyumbang hampir 33% dari program olahraga yang tersedia, tepat di belakang Amazon (35%), yang sebelumnya mendistribusikan 54% program olahraga.
- Netflix menyumbang lebih dari 23% program olahraga.
- Secara keseluruhan, Amazon Prime Video tetap menjadi distributor konten video terbesar, menawarkan hampir 69% dari program yang tersedia, naik dari 67,8% pada Q1 2024.
- Peningkatan konten Prancis dan penurunan konten yang diproduksi di India di Disney+ telah menjadikan Prancis sebagai produsen terbesar ketiga, menyumbang 5,6% dari total keseluruhan.
- Drama tetap menjadi genre teratas di kelima layanan, tetapi telah turun dari posisi No. 1 di Disney+, di mana ia telah diambil alih oleh dokumenter, komedi, anak-anak, dan petualangan.
"Siaran langsung olahraga terus menjadi pendorong penting bagi pertumbuhan, retensi, dan keterlibatan pengguna untuk layanan streaming," kata Bill Michels, Chief Product Officer di Gracenote. "Kami juga melihat bahwa metadata yang relevan, seperti sinopsis, skor, sorotan, dan gambar memiliki kekuatan untuk membantu streamer membangun pengalaman pengguna kelas dunia yang membuat pengguna tetap terlibat di luar pertandingan langsung."
Gracenote program metadata covers 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. The same metadata that powers the user experiences of the world’s biggest and most innovative TV providers also enables data-driven decision-making to help content distributors and owners succeed amid rapid change. The Gracenote Data Hub is updated quarterly and future releases will include data from other segments of the TV ecosystem.
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
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