Mendorong Pertumbuhan Klien: Horizon Memperdalam Kemitraan dengan Nielsen, Memungkinkan Pengeluaran yang Lebih Efisien dan ROI yang Lebih Jelas
Hubungan yang diperluas juga mencakup kemitraan Nielsen Big Data + Panel currency.
New York – December 12, 2025 - Horizon Media and Nielsen, a global leader in audience measurement, data, and marketing intelligence, today announced that they are expanding advanced audience and ID matching capabilities within blu, Horizon’s proprietary AI-driven marketing platform.
Dengan blu IDs kini dipadukan dengan Nielsen IDs melalui TransUnion, klien Horizon kini dapat dengan mudah memadukan data pihak pertama mereka dengan TransUnion dan Nielsen IDs, serta menggunakan audiens canggih yang sama sepanjang siklus kampanye, mulai dari perencanaan hingga pengukuran.
Horizon was the first agency to enable matching of Nielsen panel data to both third-party audience segments and client first party data with blu IDs in 2019. Today’s announcement is an evolution of this strategic partnership as these new capabilities now offer marketers a consistent and more accurate view of the target audiences, resulting in more efficient media investment spending, improved ad relevance, and a clearer understanding of ROI from audience definition and planning through to campaign measurement.
“Nielsen terus menyediakan data tingkat individu terbaik di kelasnya yang membantu kami menghadirkan solusi berbasis data yang lebih kaya bagi klien kami. Kemitraan kami yang diperluas akan mencakup pengukuran Big Data + Panel terbaru mereka. Integrasi pertama di pasar kami, bersama TransUnion, menandai langkah penting dalam membangun generasi berikutnya dari perencanaan dan pengukuran audiens canggih yang mendorong hasil bisnis bagi merek kami,” kata Michele Donati, EVP, Chief of Futures, di Horizon Media.
“Era baru dalam hubungan kami dengan Horizon akan memberdayakan pengiklan untuk mengoptimalkan nilai penuh data pihak pertama mereka dengan presisi, skalabilitas, dan interoperabilitas yang lebih tinggi. Kami antusias untuk terus berinovasi guna mendukung kesuksesan mereka dan menyediakan pengukuran yang mereka butuhkan untuk mendorong transaksi linear berbasis data,” kata Matt Devitt, Kepala Pengiklan dan Agen di Nielsen.
Pengumuman ini memperkuat momentum Nielsen dalam berkolaborasi dengan industri untuk menghadirkan interoperabilitas yang ditingkatkan dan kemudahan dalam pembelian dan penjualan media. Solusi Nielsen didukung oleh Sistem ID Nielsen serta data tingkat individu dari panel terkemuka di industri, dan didukung oleh skala jejak big data terbesar di industri dan cakupan terluas di seluruh platform digital, streaming, dan CTV.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Tentang Horizon Media
Horizon Media, the largest independent media agency in the United States and globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
Media Contacts:
Nielsen: Sarah Muratore, sarah.muratore@nielsen.com
Horizon Media: Dan Prince, dan@princecomms.com
