Perusahaan streaming murni menyumbang lebih dari seperempat dari total TV pada bulan Desember.
YouTube, Netflix, dan Amazon masing-masing meraih pangsa pasar TV terbaik.
Tanggal interval Desember 2024 mencakup 25 November 2024 hingga 29 Desember 2024. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
NEW YORK – January 28, 2025 – Nielsen’s December 2024 Media Distributor Gauge results were driven by a dynamic month for TV that included the seasonal uptick in demand for holiday movies, a large appetite for football with more games moving exclusively to streaming, and a post-election downturn in news viewing. These trends fueled five changes in the monthly rankings, with one distributor climbing two spots.
Disney claimed the largest share of TV viewing for a fourth straight month, ranking as the most-watched media distributor with 11.2% of total usage in December. Disney’s 6% month-over-month gain was fueled by strong performances across its cable networks. Notable contributors included FX with a 45% surge, and Freeform, which nearly doubled its audience with its popular holiday movie marathons. Disney also benefited from football-driven gains on ESPN, as well as from Bluey on Disney+, which was the second-most watched streaming title of the month with 5.3 billion total viewing minutes during the December interval.
As mentioned in the December 2024 report of The Gauge, time spent watching YouTube on TV was up 7% in December, leading the streaming service to its best monthly share of total TV to date with 11.1% of time spent. This is YouTube’s 10th consecutive month ranking as one of the top two media distributors.
Netflix exhibited a 14% monthly uptick in viewing versus November, leading it to notch 8.5% of total TV watch-time and tie its previous platform high. Netflix’s gains were driven by the two Christmas Day NFL games, in addition to the nearly 15 billion viewing minutes accumulated by popular titles like Carry-On, Permainan Gurita dan Virgin River.
Meskipun FOX menayangkan program yang paling banyak ditonton sepanjang bulan-pertandingan NFL pada Hari Thanksgiving antara Cowboys dan Giants, yang menarik 38,5 juta pemirsa dan 8,2 miliar menit tontonan-sulit untuk menyamai rekor terbaik perusahaan yang dibuatnya pada bulan November berkat dorongan dari World Series dan liputan pemilihan presiden. Hasil dari ketidakhadirannya adalah penurunan 14% dalam jumlah penonton untuk mengakhiri bulan Desember dengan 7,1% TV.
Amazon mencapai pangsa platform terbaik 4,0% di TV, karena diuntungkan dengan menjadi tuan rumah lima pertandingan NFL Thursday Night Football, termasuk satu pertandingan pada Black Friday, selama interval Desember, serta dari film blockbuster liburan Red One, yang mengumpulkan 5,6 miliar menit menonton sebagai judul streaming teratas bulan ini.
Roku Channel mengalami peningkatan 10%, mengangkatnya ke rekor platform 2,0% dari total waktu TV dan naik dari posisi kesepuluh ke posisi kesembilan di antara perusahaan-perusahaan media. Sementara itu, AMC naik 24% pada bulan Desember berkat maraton film Natal selama sebulan.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
