Di Nielsen, Business Resource Groups (BRG) memainkan peran penting dalam memupuk budaya yang berlandaskan pada nilai-nilai inklusi, keberanian, dan pertumbuhan. Saat kami memulai setiap tahun, saat pembaruan dan penetapan tujuan, BRG kami mengambil kesempatan untuk merayakan dan melibatkan semua karyawan melalui kampanye BRinG It!
BRinG It! berlangsung selama dua minggu, dan mencakup program-program yang menampilkan manfaat dari keterlibatan dengan BRG melalui keanggotaan atau peluang kepemimpinan. "Ini adalah waktu yang tepat untuk menunjukkan kepada para calon anggota dan pemimpin BRG tentang manfaat menjadi bagian dari komunitas kami," ujar Camila Whyte, pemimpin program BRG di Nielsen. "BRG membantu orang-orang menemukan kegembiraan di tempat kerja melalui hubungan dengan rekan-rekan kerja baru yang memiliki minat yang sama dan peluang untuk pertumbuhan pribadi."
This year’s BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients’ BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
Perempuan di Nielsen BRG menjadi Merah untuk kesehatan jantung perempuan
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation’s team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. “ALL-IN is a place where I know I have friends who can support me when times are tough,” said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen)–Nielsen’s Asian-focused BRG. “We have fun, we teach others about our Asian culture and we also show how Nielsen’s data about the AANHPI audiences helps clients grow.”
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen’s intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. “Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024,”said Peyton Meyer, co-founder of SPARK. “Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen’s large and growing portfolio of intellectual property.” This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator’s career. “Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas,” added Polina Borisova, SPARK co-founder.
BRG Nielsen benar-benar menjadi jantung komunitas Nielsen, menciptakan budaya di mana para karyawan dapat memberikan yang terbaik dari diri mereka sendiri dan menemukan komunitas yang mendukung.
