Layanan streaming terkemuka memperluas judul TV, film, dan olahraga sebesar 5% di Q2; Netflix memimpin dengan pertumbuhan keseluruhan sebesar 18,2%
NEW YORK – May 29, 2025 – ย Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global subscription video on-demand (SVOD) services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5%, from February to May according to a new Gracenote Data Hub release, which tracks quarterly content trends.
Netflix secara signifikan melampaui semua layanan yang dilacak dalam pertumbuhan katalog total selama Q2, meningkatkan konten yang tersedia sebesar 18,2%. Keuntungan relatif terbesar berikutnya dibukukan oleh Apple TV+ (3,7%), Amazon Prime Video (3,2%), Disney+ (1,6%) dan Paramount+ (1%). Saat ini, Netflix menawarkan 20,1% acara TV, film, dan program olahraga yang tersedia di layanan streaming utama, naik dari 17,9% pada kuartal sebelumnya.
Pada tingkat program, lima layanan SVOD teratas meningkatkan konten olahraga sebesar 7,8% pada Q2. Angka ini hampir 2 kali lipat dari laju ekspansi film dan hampir satu poin persentase lebih tinggi dari laju ekspansi TV. Saat ini, Amazon Prime Video, Disney+, dan Netflix adalah pemain olahraga terkemuka dalam analisis Gracenote, yang menjadi tuan rumah bagi 92% program olahraga streaming yang tersedia termasuk pertandingan langsung, berita terkait olahraga, acara sorotan, dan dokumenter. Dalam hal jenis konten lainnya, program TV naik 6,9% di semua layanan yang dilacak sementara film naik 4%.
“In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift,โ said Bill Michels, Chief Product Officer at Gracenote. โRegardless of program type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment theyโll enjoy most and get the most value out of each of the assets in their catalogs.โย
The Gracenote Data Hub provides interactive visualizations of SVOD content volume, program genre and mood trends as well as exclusivity and country of origin insights. Tapping industry-leading Data Video Global Gracenote covering content in 35 languages and more than 80 countries, the Data Hub helps video services, content owners and advertisers develop smart content distribution, licensing and media buying strategies. In addition, the resource provides trustworthy data to media and analysts seeking to understand whatโs driving the evolution of the streaming landscape.
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the worldโs leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Media contact
Gracenote
Mark Yamada
mark.yamada@nielsen.com
