Amazon Prime Video menunjukkan pertumbuhan bulanan tertinggi di antara platform streaming, didorong oleh NFL Thursday Night Football dan The Rings of Power.
Disney+ meraih 2,5% platform terbaik di TV pada bulan September.
YouTube terus memimpin platform streaming, mempertahankan 10,6% dari total penggunaan TV.
NEW YORK - October 15, 2024 – Football season officially kicked off in September to the delight of fans across the country, as the highly anticipated return of NFL and college games attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge™ revealed that NFL viewership this month notably reflected audiences’ familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September*, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%.
Peacock juga diuntungkan oleh penonton yang digerakkan oleh NFL dengan liputan eksklusif Green Bay vs Philadelphia pada tanggal 6 September. Debut NFL di São Paulo, Brasil mengumpulkan 2,6 miliar menit tontonan, menjadikan pertandingan ini sebagai program ke-11 yang paling banyak disiarkan pada bulan September. Kebangkitan NFL juga terlihat jelas di sisi siaran, karena pertandingan NFL menyumbang 14 dari 15 siaran televisi teratas pada bulan September, dengan tiga pertandingan teratas mengumpulkan lebih dari 3 miliar menit penayangan masing-masing di NBC, CBS, dan FOX. Selain itu, jumlah penonton siaran olahraga meningkat hampir 9% dibandingkan dengan bulan Agustus, meskipun telah mengalami peningkatan sebesar 44% pada bulan sebelumnya karena lonjakan dari Olimpiade.
Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Prime Video exhibited the largest monthly growth among all reported streaming platforms in September (+12%), driven by the aforementioned Thursday Night Football, as well as its original series The Rings of Power, which was this month’s third most watched streaming title with 4.3 billion viewing minutes.
Disney+ was next in line for streaming service growth with a 5.2% bump in viewership to notch a platform-best 2.5% share of TV in September (+0.2 pt.). The gain for Disney+ was partially due to it benefitting from making Hulu content available on the platform for package subscribers, in addition to a 4.2 billion minute month for Bluey (4th overall). Netflix retained its 7.9% share of TV and owned September’s best performing streaming title, its original series The Perfect Couple, which garnered 5.5 billion viewing minutes. YouTube also maintained its share of TV from August and continued to lead all streaming platforms with 10.6% of TV usage in September.
Streaming telah naik 11% dari tahun ke tahun, dan sebagian besar kenaikan tersebut didorong secara tidak proporsional oleh platform dengan pertumbuhan lebih dari 30% YOY, termasuk Disney+, Peacock, dan Tubi. Roku Channel adalah penggerak terbesar tahun ini, karena jumlah penonton di platform FAST telah tumbuh 42% dibandingkan dengan bulan September lalu.
The broadcast category gained 0.6 share points to account for 22.6% of overall TV in September. In addition to the boost from NFL programming, broadcast drama viewing received an 11% uptick following seasonal debuts for several scripted series. On the broadcast news side, ABC’s simulcast of the Harris-Trump presidential debate also gave the category a lift as 67.1 million viewers tuned in across all 17 airing networks, and over 45 million viewers watched on one of the nine broadcast networks that aired the debate.
Penayangan TV kabel pada bulan September menyumbang 26,1% dari keseluruhan TV, turun 0,2 poin pangsa dari bulan Agustus. Penurunan ini sebagian disebabkan oleh banyaknya konten olahraga dan berita yang disediakan oleh Olimpiade dan DNC selama empat hari bulan lalu, karena genre olahraga dan berita kabel masing-masing turun 17,1% dan 4%. Debat presiden ABC memberikan dukungan untuk kategori ini, dengan liputan yang menjaring hampir 22 juta pemirsa di delapan jaringan kabel yang mengudara, termasuk lebih dari 9 juta pemirsa di FOX News Channel. Namun, siaran kabel teratas pada bulan September jatuh pada pertandingan NFL Monday Night Football antara Atlanta Falcons dan Philadelphia Eagles di ESPN dengan lebih dari 13 juta pemirsa.
* Bulan pengukuran September 2024 mencakup lima minggu: 26 Agustus 2024 hingga 29 September 2024. Minggu pengukuran Nielsen berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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