Nielsen Local Dashboards sepenuhnya didanai oleh hibah utama CPB
ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboard that includes critical audience metrics across all designated market areas (DMAs) with PBS Member Stations. The dashboards will help stations understand their diverse & comprehensive audiences within their local communities.
"Data yang berkualitas membantu kami menjangkau pemirsa di mana pun mereka berada untuk membangun hubungan baru dengan konten yang mereka ketahui dan sukai," kata Amy Sample, Wakil Presiden Intelijen Bisnis PBS. "Kolaborasi berkelanjutan kami dengan Nielsen, sebagian berkat CPB, kini memberikan alat baru yang ampuh bagi stasiun-stasiun anggota untuk memahami pemirsa dan dampak komunitas lokal mereka. Hal ini akan membantu membangun keterlibatan dengan para penggemar lama sekaligus menciptakan penggemar baru."
"Kekuatan stasiun televisi publik adalah hubungan mereka dengan masyarakat, dan dasbor ini akan memberikan data yang berharga dan terperinci untuk membantu stasiun televisi memahami pemirsanya dengan lebih baik lagi," ujar Patricia Harrison, Presiden dan CEO Corporation for Public Broadcasting. "CPB dengan senang hati mendanai investasi ini di stasiun media publik lokal."
“As long-standing partners with PBS Member Stations in nearly every local market, we are excited to expand our relationship with PBS Corporate to deliver critical audience insights via a new intuitive and innovative dashboard” said Paul LeFort, Managing Director, Nielsen Local TV. “Nielsen’s unique capability to report PBS audiences across all platforms, including Cable Satellite, Over-the-Air, Digital & virtual MVPDs enables PBS Member Stations to demonstrate their engaged audiences to sponsors, underwriters, and community organizations more effectively than ever before. We are grateful to have the support of critical local media partners like PBS.”
Dasbor Lokal Nielsen akan tersedia untuk Stasiun Anggota PBS mulai akhir Mei, dan data serupa akan tersedia untuk CPB. PBS akan mengadakan pameran pada Pertemuan Tahunan PBS hari ini hingga 15 Mei di Las Vegas dan mengadakan beberapa webinar pada musim panas ini.
TENTANG PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 36 million adults on linear primetime television, more than 15 million users on PBS-owned streaming platforms, and 56 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free onpbskids.org and the PBS KIDS Video app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, Facebook, Instagram, or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X (formerly Twitter).
Tentang CPB
The Corporation for Public Broadcasting, a private, nonprofit corporation authorized by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Facebook dan LinkedIn dan subscribe for email updates.
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan. Nielsen beroperasi di seluruh dunia di lebih dari 55 negara. Pelajari lebih lanjut di www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Press Contact
Sarah Muratore
sarah.muratore@nielsen.com
