Merek dapat menggunakan wawasan yang dipesan lebih dahulu untuk mendapatkan nilai terbaik dari investasi
London โ July 17, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis.
Penggunaan teknologi pendeteksi objek memungkinkan Nielsen untuk menawarkan analisis kompetitor yang komprehensif tentang penggunaan logo, atau objek apa pun yang ditampilkan dalam iklan, untuk para kliennya. Teknologi ini dapat mendeteksi berbagai macam objek, dan arsitekturnya memungkinkan penyesuaian dan integrasi yang mudah. Teknologi ini sangat skalabel, dan mampu menangani data dalam jumlah besar.
John Mead, Ad Intel Client Service Lead, EMEA, commented: โWhether it is the upcoming Paris Olympics, the 2026 FIFA World Cup, or any other global tentpole event, there are stringent rules and regulations around the use of official logos. This use of AI object detection software allows us to locate and capture images so that we can check if any non-official brands are illicitly using assets, particularly logos. Official partners and sponsors will often have the exclusive rights to utilise these marketing assets, and we are now able to help these brands to ensure that they are getting the best value from their investments. Additionally, we can support global events to ensure that their Partners and Supporters are using the official assets in the correct way, and not misusing intellectual property rights and advertising guidelines and are not becoming the victims of ambush marketing by other brands.โ
Produk Ad Intel Nielsen adalah sumber data periklanan global yang kompetitif dan paling komprehensif yang tersedia saat ini. Platform ini memungkinkan pengiklan, agensi, penerbit, dan platform iklan untuk memantau aktivitas iklan di TV, audio, digital (termasuk penelusuran dan sosial di pasar tertentu), media cetak, media luar ruang, dan bioskop. Ad Intel menyediakan intelijen periklanan lintas platform yang komprehensif dengan wawasan yang dapat ditindaklanjuti untuk mengidentifikasi prospek, menganalisis strategi merek, dan belajar dari kampanye periklanan sebelumnya untuk merencanakan kampanye berikutnya.
Tentang Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Press Contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
