Dibangun di atas The Gauge™ yang mendefinisikan industri, wawasan baru ini menunjukkan pandangan total lintas platform tentang keterlibatan audiens oleh perusahaan media.
Disney menduduki posisi puncak dalam Media Distributor Gauge bulan April, mengklaim 11,5% waktu yang dihabiskan untuk menonton TV.
NEW YORK - May 14, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today launched Pengukur Distributor Media, a first of its kind, cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. This new view is being released in addition to The Gauge™ report for April 2024, which is detailed below.
"Dengan semakin banyaknya program yang tersedia di berbagai platform, sangat penting bagi para kreator, pengiklan, dan industri secara luas untuk memahami apa dan di mana penonton menonton," ujar Karthik Rao, CEO Nielsen. "Media Distributor Gauge merupakan pelengkap yang sempurna untuk The Gauge dan berfungsi sebagai perbandingan TV konvergen pertama dari jenisnya. Bersama-sama, laporan-laporan ini memberikan gambaran yang paling lengkap tentang tontonan TV saat ini, yang sangat penting saat kita menuju ke masa depan."
Wawasan baru ini dibuat dengan memetakan semua distributor media nasional - termasuk jaringan penyiaran dan kabel serta layanan streaming - hingga ke perusahaan induknya. Nielsen menghitung total menit yang dilihat di layar TV untuk setiap layanan jaringan dan menggabungkan total tersebut berdasarkan pemetaan distributor awal, yang pada akhirnya menghasilkan pangsa total penggunaan TV untuk setiap perusahaan induk. Ambang batas pelaporan minimum untuk perusahaan induk dalam Media Distributor Gauge adalah 1,0% pangsa TV. Serupa dengan fluktuasi penggunaan TV bulanan yang dilacak dalam The Gauge, peringkat dalam tampilan perusahaan media juga akan menunjukkan pergeseran yang berkorelasi dengan musim menonton TV.
Dalam laporan pertama Nielsen tentang The Media Distributor Gauge, 14 perusahaan media meraih pangsa 1,0% atau lebih besar dari total penggunaan TV. Sebagai perusahaan dengan kinerja terbaik di bulan April, Disney meraih 11,5% dari jumlah penonton TV, dengan 42% dari pangsa tersebut berasal dari penayangan di Disney+ dan Hulu. YouTube adalah perusahaan No. 2 secara keseluruhan dengan pangsa TV sebesar 9,6% di bulan April, diikuti oleh NBCUniversal dengan 8,9%, Paramount dengan 8,8%, dan Warner Bros. Discovery dengan 8,1% untuk melengkapi lima besar. Netflix berada di urutan keenam dengan 7,6% TV, dan dilaporkan sebagai distributor streaming tertinggi kedua.
The Gauge™: Cuplikan bulanan Nielsen tentang total penggunaan TV pada bulan April 2024
Bulan April menyaksikan rekor jumlah penonton: liputan turnamen bola basket wanita NCAA di siaran dan kabel, dan serial orisinal baru dari Amazon Prime Video, Fallout, yang menetapkan rekor tertinggi baru untuk streaming sebagai program tersukses hingga saat ini. Dari perspektif penggunaan secara keseluruhan, waktu yang dihabiskan untuk menonton TV cukup datar dari bulan ke bulan (turun 2%) dan secara tahunan (turun 0,6%).
Di seluruh kategori tampilan utama:
- Kabel was the only category in The Gauge to escape decline as it achieved a second consecutive monthly increase in share, moving up from 28.3% of TV in March to 29.1% (+0.8 pt.) in April. Cable sports viewing increased 28% vs. March, bolstered by NCAA basketball tournament coverage, NBA playoffs and the NFL draft. Women’s NCAA basketball finals and semifinals coverage accounted for four of the top six cable telecasts in April, and the WNBA draft notched 17th. While cable viewing increased about 1% on a monthly basis, a year-over-year comparison shows viewing has declined 8.2% vs. April 2023, and its share has lost 2.4 points.
- Siaran viewing was down 3% in April, which equated to a 22.2% share of TV (-0.3 pt.). Similar to cable, women’s sports were the bright spot in the broadcast category this month. The NCAA women’s basketball championship game drew 17.6 million viewers on ABC (plus over 1 million more tuned in on ESPN), making it the top broadcast telecast in April by a large margin. The drama genre accounted for 29% of broadcast viewing, driven by Tracker, NCIS and Young Sheldon on CBS, and Chicago Fire and Chicago Med on NBC.
- Streaming viewership declined 1.9% from March to April, prompting the category to lose just 0.1 share point to account for 38.4% of total television. Amazon Prime Video saw the largest increase among streaming services this month with a 12% monthly increase for 3.2% of TV (+0.4 pt.). Prime Video’s April success was driven by its original series Fallout, which also topped all streaming titles this month with over 7 billion viewing minutes. YouTube, despite a 3% monthly decline in viewing, added a 15th month to its streak as the top streaming platform in The Gauge with a 9.6% share of TV in April.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook dan Instagram).
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
