Sydney, 27 August – Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia, building on more than a decade of deduplicated digital ad reach metrics (across computer and mobile) for Nielsen in this important market.
Following the February announcement of the expansion of Nielsenโs measurement of YouTube ads into 11 global markets, the Australian launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – in the market.
Pengukuran aplikasi YouTube CTV di Nielsen ONE Ads, rangkaian produk pengukuran kampanye lintas platform perusahaan, mencakup penayangan bersama dan akan diduplikasi terhadap eksposur YouTube lainnya di komputer dan perangkat seluler.
Monique Perry, Managing Director of Nielsen Pacific, said: โTodayโs launch gives Nielsenโs agency and advertiser clients a complete picture of YouTube campaign performance through an independent, comparable measurement system, which allows them to measure and analyse YouTubeโs ad reach across computer, mobile, and CTV devices as part of their overall digital campaigns.
The inclusion of YouTube on CTV is the next step in a more than decade-long commitment to independent, deduplicated digital measurement by Nielsen in Australia, and provides much-needed coverage against the latest digital devices – connected televisions (CTV).โ
Penambahan pengukuran YouTube CTV ke dalam Nielsen ONE Ads memungkinkan pembeli untuk lebih memahami jangkauan, mengelola frekuensi, dan memverifikasi audiens dari pembelian mereka di YouTube dengan perbandingan yang lebih baik daripada sebelumnya.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiencesโnow and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Press Contact
Dan Chapman
dan.chapman@niesen.com
+61 4040884
